Digital Marketing & Social Media Executive

Key Responsibilities Content Creation & Social Media Management Plan, create, and publish engaging content (videos, photos, reels) for social platforms, especially TikTok and Instagram Film and edit short-form videos using mobile tools like CapCut or similar apps Take and edit high-quality food and lifestyle photos for social media, website, and promotions Maintain a consistent brand voice and aesthetic across all content Community Engagement Monitor and engage with followers, respond to DMs and comments, and manage online interactions Identify and collaborate with local food influencers and creators to expand reach Campaign Management Plan and execute digital campaigns to promote new menu launches, seasonal promos, and brand initiatives Track performance and adjust strategies based on analytics and audience feedback Analytics & Reporting Use tools like Google Analytics, Meta Business Suite, and other social media insights to track performance Prepare monthly reports and translate findings into actionable improvements E-commerce Platform Support Manage listings, updates, and online promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo Ensure menu accuracy, pricing, and promotional updates are up to date General Marketing Support Assist with photoshoots, marketing events, and branding activities Support ad hoc marketing tasks as needed Requirements Education Diploma or Degree in Marketing, Communications, Media, or a related field (e.g. from a Singapore Polytechnic or local university) Experience 1–3 years of relevant experience in digital marketing, content creation, or social media management (F&B experience is a plus) Skills Required: Strong photo and video editing skills using tools like CapCut, Canva, Adobe Lightroom, or Photoshop Experience with TikTok, Instagram, and other social media platforms Familiar with Google Analytics, Meta Insights, and basic performance reporting Creative thinker with good visual sense and attention to detail Ab…