Content Creator (F&B Industry)

Job Purpose The Content Creator is responsible for conceptualising, producing, and managing creative content that enhances the company’s brand presence, drives online engagement, and supports business growth across digital channels. He/She will oversee the company’s social media platforms, digital marketing content, and delivery platform management (GrabFood, Foodpanda, Deliveroo), ensuring a consistent brand image and effective communication to target audiences. Key Responsibilities 1. Content Strategy & Planning Develop and maintain a monthly content calendar aligned with marketing goals, seasonal promotions, and campaign launches. Collaborate with operations, marketing, and product teams to plan and execute photo/video shoots. Research current food trends and customer engagement patterns in Singapore to create relevant and appealing content ideas. Ensure all marketing materials reflect the company’s brand identity and tone consistently. 2. Content Creation (Photo, Video & Copywriting) Capture high-quality photos and videos of food, beverages, people, and ambience for marketing and digital use. Produce engaging short-form videos suitable for TikTok, Instagram Reels, and Facebook — such as preparation highlights, behind-the-scenes clips, or product showcases. Edit and refine media using software such as CapCut, Canva, Lightroom, or Adobe Premiere. Write compelling captions, headlines, and post descriptions tailored to local audiences. Ensure all content complies with SFA marketing guidelines and HPB “Healthier Choice” standards when applicable. 3. Social Media Management Manage and grow the company’s social media channels (Facebook, Instagram, TikTok, etc.). Plan, schedule, and publish posts regularly while maintaining an active online presence. Respond to comments, messages, and reviews promptly and professionally. Analyse social media metrics and generate monthly performance reports. Identify new opportunities for engagement, partnerships, and trend participat…