Digital Marketing Manager

Job Title: Digital Marketing Manager KEY RESPONSIBILITIES 1. Digital Marketing Strategy and Planning • Develop comprehensive digital marketing strategies aligned with client business goals and objectives. • Conduct market research, competitor analysis, and audience profiling to identify growth opportunities. • Create annual, quarterly, and monthly marketing plans and campaign calendars. • Recommend digital solutions and marketing initiatives to improve brand visibility and lead generation. • Establish key performance indicators (KPIs) and campaign objectives. • Present digital strategies and campaign recommendations to clients and management. 2. Social Media Management (Facebook, Instagram, and LinkedIn) • Develop and implement social media strategies for Facebook, Instagram, and LinkedIn. • Create monthly content calendars and publishing schedules. • Plan and oversee organic and paid social media campaigns. • Monitor social media engagement, comments, messages, and audience interactions. • Develop platform-specific content strategies to increase followers, engagement, and brand awareness. • Coordinate content creation, graphics, videos, reels, and promotional materials. • Analyze social media performance metrics and prepare monthly reports. • Stay updated on social media trends, platform updates, and best practices. 3. Meta Ads and Google Ads Management • Plan, launch, and optimize advertising campaigns using Meta Ads Manager and Google Ads. • Develop lead generation campaigns to acquire qualified prospects. • Manage campaign budgets and allocate advertising spend effectively. • Conduct audience targeting, retargeting, and segmentation strategies. • Perform A/B testing for ad creatives, landing pages, and campaign objectives. • Monitor campaign performance, including CTR, CPC, CPA, ROAS, and conversion rates. • Optimize advertising campaigns to maximize return on investment. • Generate performance reports and provide actionable recommendations. 4. Content Marketing and Creative Management • Oversee the creation of engaging digital content for websites, social media, advertisements, and marketing campaigns. • Collaborate with designers, videographers, and content creators to produce high-quality materials. • Develop marketing copy, captions, articles, blogs, and promotional content. • Manage video production projects, including campaign videos, reels, and branded content. • Ensure all content aligns with brand guidelines and marketing objectives. 5. SEO and Search Engine Marketing • Develop and implement SEO strategies to improve website rankings and organic traffic. • Conduct keyword research and competitor analysis. • Optimize website content, landing pages, and metadata. • Manage SEM campaigns through Google Ads. • Monitor website traffic, search performance, and user behavior. • Recommend website improvements to enhance search visibility. 6. Website Management and User Experience • Coordinate website design and development projects. • Ensure websites are updated, functional, and optimized. • Monitor website performance, traffic, and conversion rates. • Improve user experience, navigation, and customer journeys. • Work with developers to implement website enhancements and landing pages. 7. Influencer, KOL, and UGC Campaigns • Identify and engage suitable influencers and KOL partners. • Develop influencer marketing strategies and campaign objectives. • Manage influencer collaborations and content deliverables. • Coordinate user-generated content campaigns. • Measure campaign performance and return on investment. 8. Brand Activations and Events • Support planning and execution of brand activations and marketing events. • Coordinate promotional campaigns and event marketing activities. • Collaborate with external vendors and partners. • Develop event communication materials and promotional content. • Evaluate event effectiveness and campaign outcomes. 9. AI and Marketing Innovation • Utilize Generative AI tools to support content creation, copywriting, and campaign development. • Apply AI marketing technologies to improve efficiency and campaign performance. • Explore emerging marketing technologies and industry trends. • Recommend innovative digital solutions and automation opportunities. 10. Analytics, Reporting, and Performance Management • Monitor campaign and marketing performance using analytics tools. • Prepare weekly and monthly performance reports. • Analyze marketing data and provide strategic recommenda…