Retail Marketing Manager

Office Location: Cecil Street, Singapore Office Hours: Mon-Fri, 9am-6pm Reporting to: APAC Head of Channel Management & Marketing We are looking for a Retail Marketing Manager to lead in-store visibility, retail activation, and sell-out conversion across key APAC markets. This role will play a critical part in shaping regional retail marketing standards, supporting local market execution, and enhancing the consumer experience across key retail touchpoints, including key accounts, dealer channels, brand shops, and modern trade retailers . This is an exciting opportunity for a retail marketing professional with strong experience in trade activation, POSM management, campaign execution, and cross-market coordination , ideally within the home appliance, consumer electronics, FMCG, or retail industry . Key Responsibilities: Retail Marketing Strategy & Planning Develop APAC retail marketing strategies to strengthen brand visibility, consumer engagement, and sell-out conversion Establish regional guidelines for store display, POSM, product demonstration, and campaign execution Support country teams in creating localized retail activation plans based on market priorities and channel needs Partner closely with sales, product, brand, and channel teams to align retail marketing initiatives with business goals In-store Visibility & POSM Management Define retail display standards across various store formats, including flagship stores, shop-in-shop, pro-shops, dealer stores, key account stores, and roadshow booths Oversee POSM planning, design adaptation, production quality, and deployment tracking Enhance shelf presence, campaign visibility, product storytelling, and overall consumer experience at the point of purchase Conduct regular store audits and recommend opportunities for improvement Retail Campaign & Activation Execution Lead regional retail activation programs, including roadshows, product demonstrations, launch events, store promotions, and seasonal campaigns Suppo…