Sales Director

Position Summary The Sales Director will own the regional sales strategy, lead and develop a team of sales managers and executives, and be accountable for achieving aggressive revenue targets across Singapore and the wider APAC market. This is a senior leadership role requiring a proven sales leader with strong business acumen, people management skills, and the ability to engage C-level stakeholders in complex, consultative sales environments. Key Responsibilities Sales Strategy & Revenue Leadership Define and execute the regional sales strategy to achieve short- and long-term revenue goals Own the sales forecast, pipeline, and budget for Singapore and APAC markets Identify new market opportunities, verticals, and partnership channels for expansion Set and track KPIs, sales targets, and performance metrics across the team Team Leadership & Development Lead, mentor, and develop a team of sales managers, account executives, and pre-sales specialists Conduct regular performance reviews, coaching sessions, and career development planning Recruit, onboard, and retain top sales talent across the region Foster a high-performance, results-oriented, and collaborative sales culture Key Account & Strategic Client Management Personally manage strategic, enterprise, and key accounts; build relationships with C-level decision-makers Lead complex, multi-stakeholder sales cycles and high-value contract negotiations Act as executive sponsor for major deals and client engagements Drive customer success alignment to maximise retention, expansion, and lifetime value Cross-Functional Collaboration Partner with Marketing on go-to-market (GTM) strategy, demand generation, and brand positioning Work closely with Product, Customer Success, and Operations to align on market needs and feedback Collaborate with Finance on pricing strategy, forecasting, and revenue planning Represent the company at industry events, conferences, and key client meetings Reporting & Executive Communication Provide regular sales performance updates, forecasts, and insights to the C-suite and board Present quarterly business reviews (QBRs) and annual sales plans to senior leadership Track market trends, competitor activity, and industry developments to inform strategy Required Qualifications Bachelor's degree in Business, Marketing, or related field; MBA or equivalent highly preferred 10–15 years' progressive B2B sales experience, with at least 5 years in a senior leadership role Demonstrated success in achieving and exceeding multi-million-dollar revenue targets Strong experience managing, coaching, and scaling high-performing sales teams Track record of selling to enterprise, mid-market, and government clients across APAC Proficiency with CRM platforms (Salesforce, HubSpot), sales analytics, and forecasting tools Excellent leadership, communication, negotiation, and presentation skills Valid Singapore work authorisation (Singapore Citizen, PR, or EP holder preferred) Preferred Qualifications Industry experience in [e.g., SaaS, fintech, logistics, manufacturing, professional services] Established network of C-level contacts across APAC Experience with structured sales methodologies (MEDDPICC, Command of the Message, Challenger) Regional P&L ownership and multi-country team management experience Additional language skills (Mandarin, Bahasa, Thai, Japanese) advantageous Prior experience working in a matrixed, multinational, or PE/VC-backed environment Key Competencies Strategic Thinking – Sets long-term vision and translates strategy into actionable plans Commercial Acumen – Deep understanding of pricing, deal structuring, and market dynamics Leadership – Inspires, develops, and holds teams accountable for high performance Executive Presence – Engages confidently with C-level clients, board members, and internal stakeholders Results Orientation – Drives aggressive growth targets with discipline and focus Collaboration – Builds strong partnerships across functions and geographies Cultural Intelligence – Navigates APAC business environments with nuance and sensitivity Change Leadership – Leads transformation, scale-up, or market expansion initiatives