Senior Gtm Manager / Director (Based In Bangkok)

Lead the end-to-end Go-to-Market (GTM) strategy for the refrigeration product category (refrigerators, freezers, and commercial refrigeration) across the ASEAN region. Act as the key liaison between HQ Product Planning and regional Sales teams to ensure the right products are launched at the right time, at the right price, through the right channels, with the right marketing strategy to achieve sales, market share, and profitability targets. 1. Product Strategy & Go-to-Market Planning Product Portfolio Management: Develop the annual product roadmap and SKU portfolio strategy for the refrigeration product line based on market insights, including consumer needs, competitive analysis, and price-segment distribution across ASEAN markets. GTM Planning: Lead the end-to-end new product launch process, including product positioning, key selling point development, pricing strategy, channel strategy, promotional planning, and product phase-out planning. Product Localization: Drive product localization initiatives for ASEAN markets and collaborate with HQ Product Planning teams to address local market requirements. 2. Pricing & Profitability Management Pricing Strategy: Develop and manage country-specific pricing strategies while ensuring regional pricing consistency. Profitability Management: Monitor gross and net profit performance by optimizing product mix, controlling costs, and managing promotional investments to achieve regional profitability targets. 3. Channel Strategy & Sales Enablement Channel Strategy: Guide country teams in developing differentiated product distribution and merchandising strategies across various sales channels. Sales Enablement: Partner with the Marketing team to develop product training materials, sales scripts, comparison guides, demonstration videos, and other sales enablement tools for country sales teams and distributors. Retail Execution: Define retail execution objectives and collaborate with the Marketing team to plan and monitor merchandising standards, display model management, and in-store promotional materials. 4. Marketing Collaboration Integrated Marketing: Work closely with the Marketing team to develop integrated marketing campaigns, including new product launches, seasonal promotions, and brand campaigns. Marketing Content: Review and guide product marketing materials for ASEAN markets to ensure brand consistency and local market relevance. Digital Marketing: Collaborate with the E-commerce team to develop hero product strategies and online traffic acquisition plans. 5. Operations & Business Analysis Demand Forecasting: Participate in Sales & Operations Planning (S&OP) meetings by providing accurate sales forecasts to support supply planning and production scheduling. Inventory Management: Monitor inventory turnover across the region and drive clearance plans for slow-moving and end-of-life products to optimize inventory health. Competitive Intelligence: Establish and maintain a competitor database and regularly provide market intelligence reports covering pricing, new product launches, and channel developments. Qualifications Bachelor's degree or above in Marketing, Business Administration, International Business, Engineering, or a related field. Minimum 8 years of experience in the home appliance, consumer electronics, or durable goods industry. At least 3 years of experience in Go-to-Market (GTM), Product Management, or Overseas Sales Management Hands-on experience with refrigeration products (refrigerators, freezers, or commercial refrigeration) or other major home appliances is required. Why Join? Well-established global consumer electronics brand. Opportunity to lead and improve after-sales operations with visible business impact. Regional exposure and cross-functional collaboration. R22107887 | GLADYS CHANG SI MIN