Digital Marketing Executive

Job Scope Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO. Create content to boost online brand awareness and help drive engagement, traffic and leads. Manage social media’s back end – Meta Business Suite Maintain and keep website pages and social platforms updated with the latest promotions/information. Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI) Produce engaging and creative social media content to increase social media presence Set up conversion and event tracking on the website and across various digital platforms Monitor marketing channels and marketing metrics to develop marketing reports Compile digital marketing analytics reports and develop optimization plans Manage and maintain Shopee and Lazada page etc for sales of in-house products Copywriting for all social media marketing campaigns and website information. Create/join marketing campaigns for leads generation and sales growth. Analyze marketing campaigns effectiveness a­nd deliverables. Requirements Must possess minimally a diploma in related field Prefer to have at least 1 year of experience in the related field Key Skills PPC Advertising, SEO/SEM, Shopify, Shopee, Lazada, Qoo10, and full understanding of all social media platforms Good knowledge of various social media platforms, best practices, and website analytics Excellent analytical abilities and up-to-date on the latest trends and technologies in Digital Marketing Analytical and able to work independently Excellent time-management skills Knowledge of Adobe products would be an added advantage Knowledge in Beauty & Wellness would be an added advantage 职位描述 负责策划并执行线上及线下市场推广活动，以提升客户参与度及促进潜在客户转化。协调活动执行流程及相关后勤安排，并运用设计工具及社交媒体平台支援市场营销活动，提升品牌知名度与市场影响力。 策划并执行线下市场推广活动，包括路演（Roadshows）、企业健康活动（Corporate Wellness Events）及宣传展位（Promotional Booths）。 协调活动执行流程，包括现场布置、人员安排，以及与内部部门（如营运部、客服部及治疗师团队）沟通协调，确保活动顺利进行。 通过上门拜访、街头推广及潜在客户开发等方式，主动联系潜在客户及企业客户，拓展业务机会。 跟进通过外展活动及市场推广活动获取的潜在客户，促进客户转化及提升客户参与度。 协助数码营销工作，包括管理社交媒体内容更新、执行简单的线上营销活动，以及追踪互动成效。 使用 Canva 或其他设计工具制作及编辑简单的市场宣传材料、海报及数码内容。 协助市场营销团队完成其他临时安排的市场推广及行政工作。 任职要求 至少持有相关领域的大专文凭（Diploma）或同等学历。 具备至少 1 年相关工作经验者优先考虑。 关键技能 熟悉 PPC（按点击付费）广告、SEO/SEM（搜索引擎优化／搜索引擎营销）、Shopify、Shopee、Lazada、Qoo10 等电商平台，并全面了解各大社交媒体平台的运作。 熟悉各类社交媒体平台的运营方式、最佳实践及网站数据分析（WebsiteAnalytics）。 具备优秀的数据分析能力，并掌握最新的数码营销趋势及技术。 具备分析能力，能够独立完成工作。 拥有良好的时间管理能力。 熟悉 Adobe 系列设计软件（如 Photoshop、Illustrator 等）者优先。 具备美容与健康（Beauty& Wellness）行业相关知识者优先。