Sales Development Representative

Company Overview NewPower Worldwide is a fast-growing global distributor of electronic components and finished goods. We prioritize innovation and excellence, fostering a diverse team dedicated to driving growth and delivering value across APAC markets. Job Summary The Sales Development Representative (SDR) will identify and develop new customer opportunities across APAC by building sales pipelines, generating qualified leads, and supporting Sales Account Managers with high-quality meetings. Responsibilities Identify and generate new business leads using CRM tools, databases, and market research to expand customer base across APAC Conduct outbound prospecting through cold calling, email outreach, and LinkedIn to engage potential customers Build and maintain a strong sales pipeline by qualifying leads based on urgency and business needs to maximize revenue impact Engage with prospects to understand their business challenges and apply lead qualification criteria before passing leads to Sales Account Managers Maintain high standards for lead quality to improve conversion rates and sales effectiveness Utilize internal market data, trends, and insights to identify and qualify sales opportunities supporting consistent revenue pipeline development Accurately record all sales activities, leads, and customer interactions in CRM systems ensuring data integrity and proper segmentation Track and manage pipeline progress to maintain consistent lead flow and support sales forecasting Map target accounts and identify key stakeholders such as buyers, procurement, and sourcing teams to strategically penetrate multinational corporations Build and maintain a comprehensive database of new and existing customer contacts, continuously expanding and refining target customer lists within APAC Collaborate closely with the Sales Development Manager and Sales teams to refine outreach strategies based on market feedback and sales performance Provide feedback on market responses, objections, and opportunities to improve sales approaches Participate actively in training and coaching sessions to enhance sales skills and professional development Preferred competencies and qualifications Bachelor’s degree in Business, Marketing, Supply Chain, or related field 1–2 years of experience in sales, business development, or customer-facing roles; fresh graduates are welcome Familiarity with CRM tools such as Salesforce or HubSpot is an advantage Strong interest in sales, lead generation, and business development Excellent communication and interpersonal skills Comfortable with cold calling and outbound outreach Proactive, resilient, and target-driven mindset Ability to work effectively in a fast-paced and multicultural APAC environment