Company Overview The client is focused on empowering businesses through digital transformation by providing innovative business software solutions including Accounting, Payroll, and POS systems across multiple industries. Job Summary Join a dynamic sales team as a Sales Coordinator, driving new business growth by generating leads, building relationships with key stakeholders, and promoting software solutions to diverse companies. Responsibilities Generate new business opportunities by conducting cold calls, canvassing, networking, referrals, and social selling to expand the customer base Identify and prospect potential customers within targeted industries to create qualified leads Respond promptly to company-provided enquiries and marketing-generated leads to maximize conversion Assess customers’ business needs and recommend appropriate software solutions to address those needs Schedule appointments, online demonstrations, or meetings with prospective clients to advance sales discussions Build and maintain strong relationships with potential customers throughout the sales process to foster trust and loyalty Accurately record customer information and sales activities in the CRM system to ensure data integrity and timely follow-up Collaborate closely with the Sales Team to ensure smooth handover and follow-up of qualified sales opportunities Achieve monthly KPIs including lead generation, appointments, sales opportunities, and revenue targets to drive business growth Explore and identify new market segments and business opportunities to expand sales reach Participate in exhibitions, networking events, roadshows, and marketing campaigns to increase brand visibility and generate leads Follow up with existing customers to identify upselling, cross-selling, and referral opportunities to maximize revenue Stay informed on industry trends, competitor activities, and digital business solutions to maintain competitive advantage Required competencies and certifications Diploma or Degree in Business, Marketing, Sales, or a related field Minimum 1–2 years of experience in sales, business development, telemarketing, inside sales, or lead generation Ability to confidently make outbound calls and approach new customers Strong communication, presentation, and interpersonal skills to effectively engage stakeholders Self-motivated and disciplined to work independently and manage own sales pipeline Goal-oriented with a strong desire to achieve and exceed sales targets Preferred competencies and qualifications Familiarity with business software solutions is advantageous Other Information What We Offer: Attractive commission and performance incentives Company-provided leads to support prospecting efforts Structured product and sales training programs Career advancement opportunities within the company Friendly and supportive working environment Opportunity to work with businesses across multiple industries Be part of a company that empowers businesses through digital transformation Interested Applicants please email your resume to helene@niche-asia.com. Only shortlisted candidates will be notified. Helene Chan (EA Licence No. : R1101330) Niche Recruitment Consultants Pte Ltd (License No 02C5097)