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Manager, Qualitative Consumer Insights

NielsenIQ

SingaporeFull-timeHybrid

Posted 23 Jul 2026

About this role

Lead the design and delivery of high-quality qualitative research projects and translate consumer insights into strategic recommendations for clients. Mentor junior researchers and collaborate cross-functionally to grow the qualitative practice across Singapore and Malaysia. Requires a Bachelor's or Master's degree in a social science or marketing field and 5-7 years of qualitative research experience. Must possess strong expertise in moderation, ethnography, and the ability to manage end-to-end projects in a multicultural environment.

What they're looking for

Qualitative ResearchModerationEthnographyDesign ThinkingBehavioural ScienceSemioticsStorytellingProject Management

Frequently asked questions

What does a Manager, Qualitative Consumer Insights at NielsenIQ do?

Lead the design and delivery of high-quality qualitative research projects and translate consumer insights into strategic recommendations for clients. Mentor junior researchers and collaborate cross-functionally to grow the qualitative practice across Singapore and Malaysia. Requires a Bachelor's or…

What skills does this Manager, Qualitative Consumer Insights role need?

Key skills for this role include Qualitative Research, Moderation, Ethnography, Design Thinking, Behavioural Science, Semiotics.

How much does a Manager, Qualitative Consumer Insights at NielsenIQ pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Manager, Qualitative Consumer Insights role remote, hybrid, or on-site?

This role is hybrid, based in Singapore.

How do I apply for this Manager, Qualitative Consumer Insights role?

You can apply directly on NielsenIQ's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.