Senior Digital Marketing Executive

About OOm Institute We don't just teach skills. We change trajectories. OOm Institute is a WSQ-accredited training provider built on a simple but powerful belief: that every learner, given the right knowledge and the right environment, is capable of becoming their best. Backed by over 20 years of hands-on digital expertise from OOm, one of Singapore's leading performance marketing agencies, we bring real-world experience into every classroom, not just theory. Our courses span digital marketing, generative AI, and critical workplace skills, and we work with everyone from fresh career starters to senior leaders at companies like Singtel, SMRT, and Singapore Pools. But regardless of who walks through our doors, our commitment is the same: to give every learner the tools, the thinking, and the confidence to solve problems on their own and not just hand them answers. That philosophy shapes everything about how we operate. We measure ourselves by our learners' outcomes, not our class sizes. We make the difficult call to do less, better, every time. And we play to win, for every person who chooses to learn with us. If you're someone who finds genuine satisfaction in watching people grow, who brings grit and resilience to the work even when it's hard, and who believes that building capability in others is one of the most meaningful things you can do, you'll feel at home here. About the Role OOm Institute is looking for a Senior Digital Marketing Executive to drive and optimise digital marketing performance across paid media, campaign execution, reporting, and lead generation activities. In this role, you will take ownership of performance marketing campaigns across multiple digital channels, analyse campaign data to generate actionable insights, and support the overall digital marketing strategy execution. You will be responsible for developing and testing ad angles, crafting campaign messaging, and utilising AI-powered tools to generate and iterate digital ad creatives for marketing campaigns. This role is suited for someone who is highly analytical, performance-oriented, digitally savvy, and capable of connecting the different facets of digital marketing — from paid advertising and SEO to content, social media, and AI-driven marketing workflows. Office Hours: Monday to Friday 9am to 6pm Location: Tai Seng North-East Region Opportunity for career progression Flexi-Cash Benefits: Use for air tickets, accommodation, dental, medical, and more Leave Entitlements: Start with 14 days Annual Leave + 1 Birthday Leave Key Responsibilities: Digital Marketing & Performance Plan, execute, and optimise marketing campaigns across Google Ads, Meta Ads, EDMs, websites, and social media platforms. Monitor campaign performance, analyse data, and recommend optimisation strategies to improve lead quality, conversion rates, and ROI. Conduct A/B testing across creatives, messaging, audiences, landing pages, and campaign structures. Prepare marketing performance reports and provide actionable insights to support business decisions. Content & Creative Execution Develop campaign messaging, content, and creative concepts across digital and offline marketing channels. Create and iterate AI-generated marketing assets, including ad creatives, visuals, copy, and campaign materials. Produce marketing collateral such as presentation decks, brochures, event materials, and promotional assets to support business initiatives. Coordinate learner testimonials and marketing content for campaigns, events, and brand-building activities. Marketing Strategy & Optimisation Drive lead generation initiatives through an integrated approach across paid media, content marketing, EDMs, social media, and website optimisation. Maintain campaign tracking, CRM data hygiene, and attribution accuracy. Stay updated on digital marketing trends, platform developments, and emerging AI tools to continuously improve marketing effectiveness. Key Qualifications: Diploma or Degree in Marketing, Communications, Business, or a related discipline. 2–4 years of hands-on experience in digital or integrated marketing. Strong working knowledge of Google Ads, Meta Ads, Google Analytics, and digital campaign optimisation. Good understanding of SEO, content marketing, social media marketing, EDMs, websites, and conversion funnels. Strong analytical skills with the ability to translate campaign data into actionable insights. Experience developing campaign messaging, ad copy, and marketing conten…