Product Marketing Manager, Tech (Contract)

Our client is a global technology leader developing innovative digital products and services used by billions of people worldwide. They are looking for a Product Marketing Manager to lead go-to-market strategies, drive product positioning and messaging, and execute integrated marketing initiatives that increase user engagement and product adoption. This is a contract role ending on 25 Feb 2027. Responsibilities Develop and execute product marketing strategies to drive awareness, engagement, and product adoption. Serve as the subject matter expert for assigned products or features, providing market insights, competitive analysis, and strategic recommendations. Lead go-to-market planning, including positioning, messaging, audience segmentation, launch strategy, and campaign execution. Partner with cross-functional teams including Product, Sales, Communications, Creative, and Research to align marketing initiatives with business objectives. Conduct market research and user analysis to identify customer needs, market opportunities, and emerging industry trends. Define, monitor, and analyze marketing and business performance metrics to optimize campaigns and inform strategic decisions. Develop compelling product positioning, value propositions, and messaging that resonate with target audiences. Create and oversee high-quality marketing content across digital, social, video, and other communication channels. Manage medium- to large-scale integrated marketing campaigns, evaluate performance, and continuously optimize results. Requirements 6-8 years of experience in product marketing, go-to-market strategy, and integrated marketing campaign management. Past experience in health marketing, science communications, content strategy, social impact, or corporate reputation. Strong understanding of product positioning, brand strategy, and customer segmentation. Excellent analytical skills with the ability to interpret market, user, and campaign data to drive business decisions. Exceptional storytelling and communication skills across written, visual, and multimedia formats. Experience translating complex technical or policy concepts into clear, customer-centric messaging. Ability to lead cross-functional initiatives and influence stakeholders in a fast-paced environment. Experience managing external creative agencies and multimedia content production is advantageous.