Senior Brand Manager, Creator & Influencer Marketing (Gaming)

What You'll Do End-to-End Creator Partnership Strategy Own the full-funnel creator marketing strategy, forging strategic partnerships with mega (top-tier) and macro (mid-tier) creators across YouTube, TikTok, and Instagram to maximize brand reach and performance. Negotiate and close complex partnership agreements, building a scalable talent network that aligns with regional cultural nuances and platform-specific content trends. Produce high-converting creative briefs and content scripts tailored for paid acquisition channels, ensuring seamless handoff of creative assets to the User Acquisition (UA) team for media buying. Budget Ownership & Performance Optimization Manage regional influencer marketing P&L, optimizing budget allocation to hit dual KPIs: brand reach (impressions) and creative asset spend efficiency (ad spend consumption/ROAS). Implement full-cycle performance tracking across creator campaigns, analyzing impression share, engagement rates, and downstream UA metrics to dynamically adjust content strategy and talent selection. Develop scalable content playbooks and creative testing frameworks based on performance data, establishing reusable methodologies for high-ROI creator collaborations. Localization & Cultural Innovation Drive deep localization by aligning creator content with regional player personas, local social media vernacular, and culturally significant moments (seasonal events, regional holidays, gaming community trends). Identify and capitalize on viral content opportunities, orchestrating high-shareability activations that generate organic breakthrough moments for the brand. Build and maintain a comprehensive creator CRM/tiering system, continuously optimizing talent classification and partnership models to improve resource efficiency and long-term relationship value. Cross-Functional Leadership Serve as the primary liaison between Marketing, UA, and Regional Ops teams, ensuring creator content seamlessly supports paid media strategies and regional growth objectives. What You'll Bring 5+ years of experience in influencer marketing, creator partnerships, or brand management within gaming, mobile apps, or entertainment industries. Proven track record of managing multi-million-dollar marketing budgets and delivering measurable ROAS through creator-driven campaigns. Deep expertise in social platform ecosystems (YouTube, TikTok, Instagram) and their respective creator economies; fluency in platform-native content formats and algorithmic trends. Analytical rigor: proficiency in marketing analytics tools (e.g., Google Analytics, social listening tools, attribution platforms) and the ability to translate data into actionable creative strategies. Exceptional negotiation and stakeholder management skills, with experience contracting high-profile creators and managing complex, multi-stakeholder campaigns. Native or professional-level fluency in [Region's language] with deep cultural literacy; English proficiency required for global collaboration. Strategic mindset balanced with executional excellence—you think in frameworks but obsess over creative details and localization nuances.