Marketing Communications Manager

Position Summary Statement Reporting to the Director of Sales& Marketing, the Marketing Communications Manager is responsible for planning, directing, and implementing the Hotel’s marketing communications activities that involve communicating consistent messages across print and electronic media, ensuring key and strategic messages are communicated effectively to target audiences, as well as producing, or acting as liaison with firms that produce public relations materials, advertising, and marketing collaterals. Primary Responsibilities Prepares promotional press releases on personalities among guests and associates of the Hotel and on noteworthy events in the Hotel. Coordinates and supervises the art section in production of posters and other printed materials. Supervises and directs photographers commissioned to take pictures of VIPs, shows etc. Coordinates publication of hotel's newsletters/s and flyers for associates and public for Rooms and Restaurants, Bar & Events promotions. Provides information to other departments on activities within and outside the Hotel which maybe useful when dealing with guests. Works with Front Office, Banquet Sales/Conference, Restaurant, Bar & Events departments to coordinate guest's lists, invitation for VIPs receptions, luncheons, dinners etc. Attends to client/media complaints, requests, and enquiries and, coordinates handling with department concerns. Assists with the hosting of media, planned press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity. Responsible for maintaining and updating the media listing for sending to trade, group and consumer publications on a regular basis, press releases covering special events, promotions, etc. Maintains clipping files pertaining to the Hotel's advertising and publicity based on daily perusal of media and provides the same to the General Manager. Maintains digital photographs/slides library. Oversee the Hotel's online reputation management across review, booking, and social media platforms including TripAdvisor, Google Reviews, Online Travel Agencies (OTAs), and other relevant channels. Ensure timely responses to guest feedback, monitors online sentiment, identifies service recovery opportunities, and works closely with operational departments to enhance guest satisfaction and brand reputation. Updates the content on the hotel pages of the PARKROYAL website. Liaise with Brands team at Corporate Office on matters affecting Corporate image. To ensure compliance to Personal Data Protection Act (PDPA) as the Hotel's Data Protection Officer. Digital Content, SEO Oversight & Marketing Analytics Collaborate with the Corporate Brand and Digital Marketing teams to ensure hotel website content remains current, accurate, brand-compliant, and relevant to target audiences. Review and recommend updates to website content, landing pages, promotions, and digital assets to support business objectives, seasonal campaigns, and market trends. Monitor the Hotel's organic search performance and search visibility, providing feedback and recommendations to Corporate teams and external agencies on content relevance, keyword opportunities, and local market requirements. Regularly review the Hotel's online presence, including website listings, Google Business Profile, and third-party platforms, to ensure information accuracy and consistency across all digital channels. Analyze website traffic, user behavior, content engagement, and campaign performance using available analytics tools and reports. Track and report key marketing metrics including website traffic, social media performance, media coverage, online reputation scores, campaign effectiveness, and conversion performance. Provide regular insights and recommendations to improve marketing effectiveness, guest engagement, and digital performance. Work with Corporate teams and external partners to ensure digital marketing initiatives support brand positioning, revenue objectives, and customer acquisition strategies. Utilize data analytics, reporting tools, and AI-enabled solutions to identify trends, optimize content performance, and enhance marketing return on investment (ROI). Influence & Content Creator Management Develop and implement influencer and content creator engagement strategies to enhance brand awareness, guest engagement, and commercial performance. Identify, evaluate, and maintain relationships with relevant trave…