Marketing Manager

Be A Force for Change, Take Initiative 1. We empower our people to be leaders at all levels. We expect them to challenge status quo and grow together with us. 2. As a marketeer with an entrepreneurial mindset, you are a self-starter, an independent learner, and a game-changer. Your Role As a Leader Guide the vision and strategy behind our brands 1. Our products and services should always reflect our unique brand identity. As a team, our goal is to enrich our OTO communications and to identify new business or collaboration opportunities. 2. Lead a group of marketers who are responsible for delivering business impact through integrated marketing communications. 3. Help your people to grow. Strategic Planning 1. Conceptualise an overarching brand and marketing communications strategy with emphasis on digital marketing, online public relation, social media content creation and long-term CRM strategies. 2. Lead the team to create and curate content that aligns with marketing goals. 3. You will be responsible for content strategy, content analyses, editorial planning, and campaign ideation for the Sg market. 4. Identify opportunities in content gaps to drive traffic and readership. Conduct keyword research and employ SEO best practices to optimise content. 5. Spend management to ensure initiatives support company strategies. 6. Improve the effectiveness of campaigns through data-driven strategy and KPI-focused analyses. 7. Provide monthly insights on marketing efforts, and evaluate end-to-end customer experience across multiple channels and customer touchpoints. Publishing Platforms / Tools to Manage • Official site(s) and relevant landing pages /blogposts on: safety.com.sg • Social Media Platforms: Facebook, Instagram, Tiktok, LinkedIn • Video Platforms: Youtube • Sales Kit, Datasheets, Brochures, Digital product guides • Hubspot Marketing and CRM tool, to manage digital campaigns, marketing to sales leads, workflows and sales sequences for the team. Plan weekly and Monthly Content • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) • Work with product managers to develop a series of campaigns or content to support product launch and sales. Measure what matters • Set measurable and specific marketing objectives • Review marketing metrics and budget – calculate ROI, benchmark and measure the effectiveness of the digital and offline campaigns. • Make recommendations to improve campaign performance and utilisation of budget. Monthly Reporting using Analytical / Data Visualisation Tools • Create and improvise reporting dashboards and templates using Google data studio, HubSpot, Semrush, Meta business etc. • Uncover customers’ goals and challenges through feedback and insights. • Initiate improvements and upgrades across all touch points Who You Are 1. Customer- & Data-Obsessed You love numbers, and you’re great at uncovering consumer insights and trends. 2. Goal Getter You are highly organised, and able to manage and prioritise your workload and tasks to achieve your goals and KPI’s. 3. Effective Communicator You possess outstanding communication skills, both verbal and written. Adept at simplifying safety concepts, and telling engaging stories through creative content. Required Experience: • You enjoy marketing and have performed this role effectively in the past with success. • Relentless energy to push yourself further. Pick up new skills and find new ways to reach our shared goals. • Be undefeated by failures and embrace learning. We try new things that sometimes don’t work, which is part and parcel of growth hacking. • Possess the wisdom to counter naysayers. • Bachelor's degree in Marketing, Business, or a related field. • Proven experience in marketing roles, with a focus on campaign development and digital marketing. • Strong analytical skills and proficiency in marketing analytics tools. • Exceptional written and verbal communication skills. • Creative thinker with the ability to generate innovative ideas. • Team player with strong leadership qualities. Key Responsibilities: 1. Campaign Development and Execution: • Collaborate with the marketing team to develop, plan, and execute comprehensive marketing campaigns. • Utilize market research and customer insights to create targeted and impactful messaging. • Uphold the brand voice of "SafetySam" – our mascot, in all communications. 2. Digital Marketing Expertise: • Lead digital marketing initiatives, including soc…