Marketing Executive

About Smartpaw Smartpaw is a fast-growing pet tech brand in Singapore specializing in smart pet products — automatic litter boxes, smart feeders, pet fountains, and pet care essentials. We sell across Shopee, Lazada, TikTok Shop, and our own online store. We're looking for a Marketing Executive who can take charge of our events, coordinate content creation, and help grow our brand presence — both online and offline. What You'll Do Events (Lead) Plan and execute Smartpaw's presence at pet expos, pop-ups, and brand activation events Handle event logistics — booth setup, collaterals, product displays, manpower coordination Manage vendor relationships for event-related services Post-event reporting — what worked, what didn't, leads generated, sales made Content Creation (Coordinate & Create) Plan and produce product content — photos, short-form videos (TikTok, Reels, Shorts), and unboxing videos Work with interns to create UGC-style content Maintain the social media content calendar together with the team Ensure brand consistency across all content Livestreaming (Plan, Execute & Host When Needed) Plan and coordinate livestream sessions on TikTok Shop and Shopee Live Prepare livestream scripts, product highlights, and talking points Host livestreams when needed, and guide or coach other team members (e.g. interns) to host Track livestream performance and improve based on results Influencer & KOL Coordination Identify and reach out to relevant pet influencers and content creators Coordinate product seeding — arrange product handoffs, track deliverables Maintain relationships with existing influencer partners Monitor and report on influencer content performance Marketing Support Work with our ad agency (Eugene) on campaign creatives and promotional assets Support campaign planning for marketplace sales events (7.7, 9.9, 11.11, 12.12) Contribute ideas for growing Smartpaw's brand awareness and customer engagement Assist with any other marketing initiatives as needed What We're Looking For Must Have: Passionate about pets — you'll be immersed in pet products and pet owner communities every day 1–2 years of experience in marketing, events, content creation, or social media Comfortable creating content — you know your way around short-form video (TikTok, Reels) Organized and detail-oriented — events and content calendars need someone who stays on top of things Good communication skills — you'll coordinate with designers, agencies, influencers, and vendors Proactive and resourceful — a small team means you take initiative, not wait to be told Good to Have (but not required): Pet owner or experience in the pet industry Experience planning or executing events (pop-ups, expos, activations) Experience with livestreaming (TikTok Shop, Shopee Live) Basic design skills (Canva, CapCut, or similar) Familiar with Shopee, Lazada, or TikTok Shop seller ecosystem What We Offer Ownership of Smartpaw's marketing — events, content, and brand presence are yours to shape Work with a growing pet tech brand with real products customers love Small team environment — your ideas get heard and executed, not buried in approvals Collaborate with a remote design team and ad agency — you're not doing everything alone Work Location: In person