Marketing Director

Portcast is a venture-backed, Singapore-based logistics technology startup building a real-time transportation visibility platform for global supply chains. We help shippers, manufacturers, and logistics service providers turn data into decisions and decisions into measurable business impact. Our platform goes beyond visibility. Portcast enables action at scale by surfacing the right risks early, helping teams prevent detention and demurrage, accelerate exception management, and close invoices faster with built-in evidence. We turn visibility into outcomes: reduced costs, improved operational control, and more predictable supply chains. Founded in 2018 and backed by leading technology investors, we are building for an industry at a critical inflection point of digital transformation. Our team of marketers, software engineers, data scientists, and logistics experts is on a mission to make supply chains not just visible, but decisively actionable, end to end. ABOUT THE ROLE Portcast is already trusted by global freight forwarders, manufacturers, and cargo airlines. Marketing is how we tell that story to the rest of the industry, fill the pipeline, and make our product impossible to ignore. We want a Marketing Director who can do both: set the strategy and roll up their sleeves to ship it. Reporting directly to the CEO, you will own the marketing function end to end and lead a lean team consisting of a Growth Marketing Manager and a Content Marketing Manager. This is not a role where you inherit a large organization or simply review campaigns. Product Marketing will be your primary area of ownership. You'll partner closely with Product, Sales, Customer Success, and Solutions to launch new capabilities, refine our positioning, build compelling messaging, and equip our commercial teams with the assets they need to win. You'll also own our events strategy, deciding where Portcast shows up and ensuring every event creates measurable business impact. This role is ideal for someone who enjoys building. You are comfortable switching between strategic planning and hands-on execution, thrive in fast moving startup environments, and naturally take ownership without waiting for direction. You're curious about our domain, excited by AI, and enjoy learning the nuances of logistics and supply chains to tell better product stories. WHAT YOU’LL OWN Marketing strategy and direction: Take company goals and what the CEO, Sales, and Product need, turn it into a clear, prioritized marketing plan and translate business priorities into clear quarterly marketing plans with measurable goals, ensuring every initiative contributes to pipeline growth, customer expansion, or brand awareness. Product marketing: Own Portcast's product marketing strategy from positioning through launch execution. Work closely with Product, Sales, Customer Success, Solutions, and customers to deeply understand new capabilities, identify differentiated messaging, and bring new products and features to market. Build sales enablement materials, competitive positioning, customer stories, and launch plans that help our Commercial team succeed. Build positioning, messaging, launch plans, sales enablement, customer communications, and supporting campaigns that help customers understand the value of what we're building. We don't want marketing to simply receive launch requests. We want someone who actively drives the launch process, challenges whether we're telling the right story, and ensures great product work never goes unnoticed. Event marketing: Decide which events are worth attending or sponsoring each quarter, own organizer outreach and logistics, and make sure we show up where our buyers are. Cross Functional Leadership : Partner closely with the CEO, Product, Sales, Customer Success, and Solutions to align marketing with business priorities. Proactively identify opportunities for launches, campaigns, and market education instead of waiting for requests. You'll be expected to navigate pressure from multiple stakeholders, prioritize effectively, communicate trade offs clearly, and ensure marketing consistently delivers the highest business impact. Team leadership: Lead and mentor a lean team of two marketers. Set clear priorities, coach team members, provide regular feedback, raise the quality bar across marketing, and create an environment where people continue to grow while maintaining high execution standards. Data-driven decisions: Own the inbound pipeline and ev…