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Head of Marketing (Campaigns)

PropertyGuru Group

SingaporeFull-timeHybrid

Posted 17 Jun 2026

About this role

Lead the end-to-end campaign function across B2B and B2C, focusing on translating product launches into compelling go-to-market narratives. Manage the campaigns team and collaborate with cross-functional stakeholders to drive product adoption and business growth. Requires extensive experience in campaign and product marketing with a strong background in B2B demand generation. Must be a hands-on leader capable of managing full-funnel strategies and utilizing engagement platforms like Braze.

What they're looking for

Campaign ManagementProduct MarketingGo-To-Market StrategyB2B MarketingDemand GenerationFull-Funnel MarketingPositioning And MessagingStakeholder Management

Frequently asked questions

What does a Head of Marketing (Campaigns) at PropertyGuru Group do?

Lead the end-to-end campaign function across B2B and B2C, focusing on translating product launches into compelling go-to-market narratives. Manage the campaigns team and collaborate with cross-functional stakeholders to drive product adoption and business growth. Requires extensive experience in cam…

What skills does this Head of Marketing (Campaigns) role need?

Key skills for this role include Campaign Management, Product Marketing, Go-To-Market Strategy, B2B Marketing, Demand Generation, Full-Funnel Marketing.

How much does a Head of Marketing (Campaigns) at PropertyGuru Group pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Head of Marketing (Campaigns) role remote, hybrid, or on-site?

This role is hybrid, based in Singapore.

How do I apply for this Head of Marketing (Campaigns) role?

You can apply directly on PropertyGuru Group's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.