Customer Data & Insights Manager

We are seeking a Customer Data & Insight Manager to join our Customer Portfolio Growth (CPG) team. This role is pivotal in transforming data into actionable insights that drive customer acquisition, retention, cross-sell, and lifecycle strategies. You will partner closely with Acquisition, Cross-sell/Retention/Lifecycle and Partnership & Digital teams to enable data-driven decision-making across our customer portfolio initiatives. Job Description Insights & Analytics Develop and deliver customer analytics, segmentation models, and propensity scoring to support acquisition, retention, and cross-sell initiatives Analyse customer behaviour, policy lapse patterns, and lifetime value to identify growth opportunities and at-risk segments Create dashboards and reporting frameworks to track CPG performance metrics including retention rates, cross-sell ratios, and campaign effectiveness Conduct deep-dive analyses on strategic priorities such as orphan customer reactivation, single-policy holder engagement, and partnership channel performance Data Strategy & Governance Partner with IT and Data teams to ensure data quality, accessibility, and integration across customer touchpoints (LifeAsia, CRM, digital platforms) Define and maintain key customer metrics and KPIs aligned with CPG objectives Identify data gaps and champion initiatives to enhance customer data capture and enrichment Ensure compliance with data privacy regulations (PDPA) and internal data governance standards Stakeholder Partnership Serve as the insights partner to CPG functional leads, translating business questions into analytical frameworks Present findings and recommendations to senior leadership, distilling complex data into clear, actionable narratives Collaborate with Distribution/Operations, Agency, and Partnership teams to align on customer metrics and reporting needs Support business cases and strategic planning with data-driven insights and market intelligence Key deliverables (business-owned) CPG Insights & Strategy roadmap (quarterly) and prioritised analytics backlog Executive insight packs (drivers → implications → recommendation → owner/action) Salesforce business requirement briefs for: lifecycle targeting logic, triggers, dashboards, measurement definitions Propensity modelling briefs (use-case, data requirements, business usage, acceptance criteria) CPG KPI framework & scorecard definitions (single source of truth for metrics) Partner performance framework (what to measure, how to evaluate, what to change) Experience Minimum 6-8 years of experience in data analytics, business intelligence, or insights roles Proven track record in customer analytics, preferably in insurance, banking, or financial services Experience with customer segmentation, propensity modelling, and campaign analytics Demonstrated ability to translate data into business impact Technical Skills Proficiency in SQL and data visualisation tools (Tableau, Power BI, or similar) Experience with statistical analysis and modelling (Python, R, or SAS) Familiarity with CRM systems and customer data platforms Understanding of data warehousing concepts and ETL processes Soft Skills Strong business acumen with ability to connect data insights to commercial outcomes Excellent communication and storytelling skills—able to influence senior stakeholders Collaborative mindset with experience working across cross-functional teams Problem-solving orientation with intellectual curiosity Ability to manage multiple priorities in a fast-paced environment