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Assistant Manager, Marketing SEA

PUMA

SingaporeFull-timeOn-site

Posted 9 Jun 2026

About this role

The role is responsible for driving lifestyle marketing success across Southeast Asia and Singapore through brand positioning and consumer engagement strategies. Key duties include managing 360-degree marketing campaigns, budgets, and consumer-facing events across DTC and wholesale channels. Candidates must have a Bachelor's degree in Marketing or Communications and at least 5 years of experience in brand management or consumer marketing. A strong understanding of sneaker culture, streetwear, and youth trends in the SEA region is required.

What they're looking for

Brand ManagementConsumer Marketing360 Marketing PlanningBudget ManagementRetail PartnershipsEvent ManagementCampaign Performance AnalysisStakeholder Management

Frequently asked questions

What does a Assistant Manager, Marketing SEA at PUMA do?

The role is responsible for driving lifestyle marketing success across Southeast Asia and Singapore through brand positioning and consumer engagement strategies. Key duties include managing 360-degree marketing campaigns, budgets, and consumer-facing events across DTC and wholesale channels. Candida…

What skills does this Assistant Manager, Marketing SEA role need?

Key skills for this role include Brand Management, Consumer Marketing, 360 Marketing Planning, Budget Management, Retail Partnerships, Event Management.

How much does a Assistant Manager, Marketing SEA at PUMA pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Assistant Manager, Marketing SEA role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this Assistant Manager, Marketing SEA role?

You can apply directly on PUMA's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.