Assistant Manager/Senior Assistant Manager, Brand & Digital Communications (12 Months) #Jtl

Branding Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions. Provide strategic input into the positioning and amplification across platforms, ensuring consistent application across communications, campaigns, and activations. Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management. Coordinate cross-functional stakeholders (faculty, students, alumni, partners) to support integrated brand campaigns and multi-channel activations. Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in collaboration with in-house designers and/or external agencies. Act as brand guardian for key programmes and school-wide initiatives, ensuring adherence to brand standards and positioning consistency. Website and Digital Assets · Act as the brand guardian of the website, ensuring accurate and up-to-date content that is SEO-friendly · Act as the project lead for the Website Revamp, overseeing the end-to-end project management of content mapping, stakeholder engagement, and user experience enhancement. · Establish and implement sustainable website maintenance and optimisation processes, ensuring SEO compliance and guiding continuous improvement through performance insights. · Develop monthly reports that track the various communications activations, including recommendations for improvement · Oversee key digital assets, including website, intranet, and social media, ensuring alignment with value proposition and brand standards · Collaborate with the Data Analyst to strengthen data-driven decision-making through the development of digital performance reports using tools such as Google Analytics, SEMrush, and HubSpot. · Support budget planning and monitoring for brand and digital initia…