Brand & Digital Communications (University) #Esy

Branding • Support the positioning direction, working across internal teams and external vendors to ensure all activations align with the brand. • Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions. • Provide strategic input into the positioning and amplification across platforms, ensuring consistent application across communications, campaigns, and activations. • Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management. • Coordinate cross-functional stakeholders (faculty, students, alumni, partners) to support integrated brand campaigns and multi-channel activations. • Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in collaboration with in-house designers and/or external agencies. • Act as brand guardian for key programmes and school-wide initiatives, ensuring adherence to brand standards and positioning consistency. Website and Digital Assets • Act as the brand guardian of the website, ensuring accurate and up-to-date content that is SEO-friendly • Act as the project lead for the Website Revamp, overseeing the end-to-end project management of content mapping, stakeholder engagement, and user experience enhancement. • Establish and implement sustainable website maintenance and optimisation processes, ensuring SEO compliance and guiding continuous improvement through performance insights. • Develop monthly reports that track the various communications activations, including recommendations for improvement • Oversee key digital assets, including website, intranet, and social media, ensuring alignment with value proposition and brand standards • Collaborate with the Data Analyst to strengthen data-driven decision-making through the development of digital p…