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Senior Manager, CRM, Loyalty and Growth, APAC

Restaurant Brands International

SingaporeFull-timeOn-site

Posted 17 Jun 2026

About this role

The role is responsible for shaping and driving CRM and loyalty strategies across RBI brands in the APAC region to improve guest engagement and commercial growth. This includes managing strategic relationships with franchisee leadership and collaborating with technology teams to implement digital engagement tools. Requires 5+ years of experience in CRM, loyalty, or customer analytics, preferably within the QSR, retail, or hospitality sectors. A university degree in Business, Marketing, Finance, or a related field is required, along with proficiency in SQL, Python, and CRM platforms.

What they're looking for

CRM StrategyLoyalty Program ManagementLifecycle MarketingCustomer AnalyticsStakeholder ManagementDigital Guest ExperienceFinancial ForecastingSegmentation

Frequently asked questions

What does a Senior Manager, CRM, Loyalty and Growth, APAC at Restaurant Brands International do?

The role is responsible for shaping and driving CRM and loyalty strategies across RBI brands in the APAC region to improve guest engagement and commercial growth. This includes managing strategic relationships with franchisee leadership and collaborating with technology teams to implement digital en…

What skills does this Senior Manager, CRM, Loyalty and Growth, APAC role need?

Key skills for this role include CRM Strategy, Loyalty Program Management, Lifecycle Marketing, Customer Analytics, Stakeholder Management, Digital Guest Experience.

How much does a Senior Manager, CRM, Loyalty and Growth, APAC at Restaurant Brands International pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Senior Manager, CRM, Loyalty and Growth, APAC role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this Senior Manager, CRM, Loyalty and Growth, APAC role?

You can apply directly on Restaurant Brands International's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.