Marketing Activation Executive

Singapore & Malaysia Food Service Cluster The Marketing Executive will support the developmentof the Singapore & Malaysia Food Service cluster across Savencia Gourmetand Dairy Food Service brands, with a strong focus on trade marketingactivations, market intelligence, business analysis and brand development. The role combines operational field exposure, customerunderstanding, analytical capabilities and strategic marketing support withinthe premium gastronomy and Food Service environment. The position will work closely with Sales Managers,distributors, chefs and regional teams to support the growth, visibility andmarket positioning of brands including Valrhona, Norohy, Sosa, Adamance,Pariani, Carma, Elle & Vire, Corman, Lescure, Liberty Lane and related FoodService portfolio brands. The role reports to the Country Manager Singapore&Malaysia. Main Responsibilities Trade Marketing & Brand Activations * Plan, coordinate and execute trade marketingactivities,customer activations, launches, demonstrations, trade shows andchefcollaborations across Singapore and Malaysia. * Support the development, visibility and premiumpositioningof cross-category Gourmet and Dairy Food Service brands within themarket. * Collaborate closely with distributors, chefs andcommercialteams to ensure strong market execution and customer engagement. * Coordinate strategic events, trainings,customerexperiences and market activations for the Singapore & Malaysiacluster. * Contribute to the development of activationstrategiesadapted to local market dynamics, customer needs and businesspriorities. * Support the creation and coordination of marketingtools,activation materials and commercial support assets when required. Market Intelligence & Commercial Analysis * Conduct regular market visits, competitor benchmarkingandcustomer observations across Singapore and Malaysia. * Monitor market trends, category evolution,customerbehaviour and competitor activities within the premium Food Serviceandgastronomy environment. * Support price positioning analysis, price mappingandcompetitiveness tracking across brands and categories. * Analyze market data, distributor feedback andcustomerinsights to identify business opportunities and supportcommercialrecommendations. * Contribute to brand development initiatives andstrategicgrowth opportunities across the cluster portfolio. Business Analysis & Performance Tracking * Support commercial and marketing analysis through PowerBIand internal reporting tools. * Develop dashboards and analytical reports to monitorsalesevolution, activation effectiveness and customer engagement. * Measure and analyze ROI of trade marketinginitiatives,events and activations. * Support cluster business reviews, managementpresentationsand strategic reporting through data consolidation and performanceanalysis. * Contribute to data-driven decision making andcontinuousimprovement of reporting visibility within the cluster. Cross-Functional Coordination * Work closely with sales teams, chefs, distributorsandmarketing stakeholders to ensure smooth execution of cluster initiatives. * Coordinate operational follow-up linked toactivations,customer projects and brand initiatives. * Participate in key strategic projects linked tothedevelopment of the Singapore & Malaysia Food Service business. * Support cross-functional collaboration between GourmetandDairy Food Service activities within the cluster.