EV Marketing Manager

Role Purpose: The EV Marketing Manager will play an integral part toward achieving our ambition: Develop leading edge strategies to deliver both Commercial and Brand objectives for Singapore Drive and develop brand recall, association, and usage Work closely with other Sales, Marketing, Operations and Engineering functions, as well as external partners to implement initiatives which defend and grow EV market share Manage and evaluate the end-to-end EV pricing strategy Develop and execute successful implementation of EV strategies and campaigns, in order to develop profitable growth in Singapore Adopt and refine EV pricing strategies Develop brand awareness, association and preference for Brand that is differentiated in order to grow brand preference and overall market share. Drive acquisition and EV preference via key partnerships Requirements: High capacity and energy to synthesis information in a developing market landscape and identify marketing value levers creatively and profitably, in a growing energy category Comfortable with ambiguity and demonstrates energy to chart new paths in category development Knowledge and experience in Marketing, Product Management space or similar Customer Value Propositions will be an advantage. Able to leverage customer insights and data to drive competitive advantages for the business. Experienced in identifying and leveraging on different marketing channels to effectively reach out to the relevant target audiences. Ability to use commercial acumen to qualify potential opportunities that drive incremental value to the business. Proven track record of being focused on delivering business objectives and KPIs. Proven ability in managing projects/initiatives that span across cross-functional teams.