Marketing Projects Associate, Singapore Marketing

About the team We are looking for a dynamic and driven Marketing Associate to join our Marketing Projects Team, supporting the growth of new initiatives. You will play a critical role in planning, executing, and optimising cross-functional marketing campaigns and business proposals designed to drive user adoption and enhance customer engagement. Responsibilities Drive go-to-market efforts for new product and service launches, including the planning and implementation of in-app marketing campaigns and co-branded promotions Work closely with cross-functional stakeholders to scope, plan, and execute key projects and special initiatives Provide marketing support and insights for ad-hoc initiatives requiring rapid execution and alignment with company objectives Project manage and coordinate with internal teams including Business Development, Operations, Business Intelligence, Product, and Creative to ensure effective campaign delivery Lead the conceptualisation of marketing assets and manage the end-to-end deployment of campaign activities across channels Maintain and monitor marketing budgets in collaboration with the internal Finance team Develop and track key performance indicators (KPIs) to evaluate marketing effectiveness and support data-driven decision-making Analyse campaign performance and user behavior to identify growth opportunities and recommend optimisation strategies Conduct competitive benchmarking and stay up to date with trends across e-commerce platforms and the financial services industry Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field At least 1 year of relevant experience in marketing, preferably in fintech, e-commerce, or digital banking Familiarity with e-commerce platforms and digital user engagement tactics Excellent communication and project management skills; comfortable working in a fast-paced, cross-functional environment Analytical and structured thinker, with outstanding problem solving and critical thinking skills Strong analytical skills with experience in data analysis, performance tracking, and campaign reporting Result oriented with bias for hands-on execution