Regional Content Specialist, SEO & AI Experimentation Analyst (Regional LATAM, SEA)

About the team Shopee is hiring an AI-driven Regional Content Specialist to drive SEO content strategy, experimentation, and execution across multiple markets. This is a hybrid role combining content writing, SEO strategy, and data-driven experimentation. You will leverage AI tools to produce and optimise content at scale, while designing structured experiments to improve organic search performance and AI/LLM visibility. You should be comfortable writing and editing content, building content strategies, and analysing performance data to continuously refine and scale what works. Responsibilities Strategy, Experimentation & Performance Develop and execute AI-driven SEO content experiments, including prompting frameworks, content structures, and publishing strategies. Conduct keyword research, search intent analysis, and keyword gap analysis to identify scalable content opportunities. Track and analyse content performance (traffic, rankings, engagement, AI visibility) and translate insights into actionable improvements. Support and lead SEO/GEO initiatives and regional content experiments across markets. Maintain content trackers and reporting systems, and prepare regular performance reports. Content Ideation & Execution Plan and manage SEO content calendars based on trends, search demand, and business priorities. Produce, edit, and publish AI-assisted and human-written content (articles, category pages, other website landing pages). Optimise on-page SEO elements, including meta tags, internal linking, and structured content formats (e.g. FAQs, comparisons). Manage content workflows and ensure quality across writers and contributors. Collaboration & Mentorship Collaborate with regional and local teams to align SEO content with campaigns and category priorities. Guide and mentor writers and interns, ensuring consistency in SEO and editorial standards. Support the creation and distribution of the department newsletter to communicate key updates, initiatives, and persona features. Requirements Minimally 1 year of experience in SEO content or digital content strategy for websites, blogs, or product/category pages. Strong writing, editing, and grammar skills, with the ability to factor in cultural nuances and adapt content to local contexts Hands-on experience with AI tools (e.g., ChatGPT, Gemini, Perplexity, Claude) for content creation and optimisation. Strong understanding of SEO fundamentals (search intent, keyword research, on-page SEO). Experience with SEO and analytics tools (e.g. Google Search Console, Ahrefs, Google Analytics, Keywords Planner). Strong data-driven mindset, with the ability to analyse performance and improve content outcomes. Comfortable working in experimentation-driven environments with rapid iteration. Able to work independently and take ownership of projects with minimal supervision. Experience managing content workflows and mentoring junior contributors is a plus.