Manager - Customer Lifecycle Marketing

Be a Part of Something BIG! This role supports the definition and implementation of Singtel’s lifecycle marketing strategy to drive customer engagement, maximise customer lifetime value and deliver revenue growth within the Consumer Mobile business. The role is accountable for managing the customer base with a focus on retention and uplift strategies through data-driven and AI-enabled approaches to enhance campaign effectiveness and deliver seamless, personalised, multi-channel customer experiences. Make an Impact by Consumer Mobile Base Management: Maximise customer value and achieve revenue and key driver targets, including retention and uplift. Plan and execute targeted lifecycle campaigns, translating customer insights and data into actionable next steps and measurable outcomes to deliver retention and uplift initiatives. Collaborate closely with cross-functional teams to identify additional value creation opportunities and increase customer engagement. Campaign Strategy & Execution: Design, coordinate and execute data-driven, multi-channel marketing campaigns using the latest AI-enabled capabilities. Collaborate with cross-functional teams (Customer Solutions, Customer Service, Analytics & Insights team etc.) to develop targeted campaign strategies. Coordinate campaign timelines, ensure accurate targeting, timely deployment and smooth end-to-end campaign execution including the use of marketing platforms (i.e. Oracle Marketing Cloud) Data-Led Optimisation & AI Enablement: Apply a data-led approach to day-to-day campaign management. Collaborate closely with AI & Data Science team to leverage AI-enabled capabilities such as advanced segmentation, predictive modelling, real-time decisioning and personalised content to implement automated engagement flows, improve targeting precision and enhance campaign effectiveness. Performance Monitoring and Reporting: Track, report and analyse campaign performance against established KPIs. Provide regular performance reporting and actionable insights to drive continuous optimisation of campaign effectiveness, process and customer communication strategies. Skills for Success Degree in Marketing / Business Management / Economics with 3-5 years of experience in Customer Lifecycle Marketing/ Marketing/ Business Analyst Proficient in Power BI and Microsoft Office suite Familiarity with MarTech solutions (as user), and market research and statistics Resilience & agility, with the ability to navigate ambiguity, adapt quickly to market changes, and continuously refine approaches to remain competitive. Self-starter with the ability to thrive in a fast-paced, high-pressure environment, demonstrating strong collaboration, stakeholder management and influencing skills. Results-oriented and creative, with the confidence to propose innovative solutions and challenge existing approaches. Rewards that Go Beyond Flexible work arrangements Full suite of health and wellness benefits Ongoing training and development programs Internal mobility opportunities Are you ready to say hello to BIG Possibilities? Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!