AI Product & Commercialization Lead (Digital Sales)

Job Summary • Drive digital acquisition and sales operation across consumer retail products via digital channels to elevate percentages of digital sales against offline channels. • This role drives AI enabled digital acquisition and sales across consumer retail products, increasing the share of digital vs. offline sales.It uses data and AI to design and optimize own media acquisition and cross sell strategies, including advanced audience segmentation, next best offer, and conversion optimization. • AI driven campaign management and experimentation (A/B and multivariate testing) using MarTech and decisioning tools to continuously improve performance. • Partner with Analytics and Product teams to build and refine an AI centric digital analytics framework, including forecasting and machine learning models for sales and funnel optimization. The role applies AI insights to enhance end to end digital sales journeys and manage aggregator partnerships, improving both sales volumes and customer quality Responsibilities Strategy • Drive digital acquisition and sales operation across consumer retail products via digital channels to elevate percentages of digital sales against offline channels. • Manage and develop effective own media channel acquisition and cross-sell strategies, including defining audience segmentations and optimizing conversions. • In close collaborations with Product, External experts, to develop and design lifecycle programs. • Drive and optimize Digital Analytics framework in collaboration Retail Analytics team – to help Digital Marketing, Product, Segments, and Operations with periodic assessment of our collective performance followed by effective communication and execution of campaign and optimization efforts Business • Regular discipline in leveraging Digital Analytics to track, monitor, analyse and report online sales funnel to identify opportunities to drive up digital sales for Personal Loans. • Support digital sales optimization programs throug…