Marketing Manager

Job Introduction We are seeking a Marketing Executive to drive execution of our marketing strategy, with a strong focus on social media campaigns and lead generation. This role is critical in building a consistent digital presence and delivering measurable pipeline outcomes, particularly in support of key programmes. The ideal candidate is hands-on, execution-driven, and able to translate strategy into high-quality campaigns with minimal supervision. The successful candidate will play a key role in strengthening brand presence, driving measurable business outcomes and laying the foundation for future marketing scale. Key Responsibilities 1. Campaign Execution & Management Plan and execute end-to-end marketing campaigns across digital channels, primarily LinkedIn Drive campaigns for: Lead generation (programme sign-ups, prospect engagement) Recruitment support Brand visibility initiatives Monitor campaign performance and optimise for conversion 2. Social Media Strategy & Management Manage and grow the company’s social media presence Develop and maintain a consistent content calendar Ensure alignment with brand positioning and messaging Track engagement and continuously improve content effectiveness 3. Content Development & Coordination Develop content across formats: Thought leadership Educational content Internal branding (people, culture) Work with internal stakeholders to source content Coordinate with external vendors (e.g. designers, videographers) where required 4. Lead Generation & Performance Tracking Support development of lead generation funnels (e.g. campaigns, forms, landing flows) Track and report on: Leads generated Conversion rates Campaign ROI Provide insights and recommendations for improvement 5. Stakeholder Management Work closely with internal teams (e.g. business, programme owners) to align campaigns with business priorities Ensure timely delivery and quality execution across all initiatives Job Requirements Experience 3 - 5 years of marketing…