Public Relations Lead, Global

About the Role We are seeking a Global Public Relations Lead to lead strategic communications and media engagement initiatives for our financial services business. This position brings together corporate communications, digital visibility, and financial industry expertise. You will be responsible for developing impactful PR programs that enhance brand reputation while supporting discoverability across search and AI-driven ecosystems. Working across regional and global markets, you will help shape brand narratives, strengthen relationships with media and influencers, and expand the company’s presence across earned, owned, and search channels. Key Responsibilities Communications Planning: Design and implement annual and quarterly communications strategies for designated business lines or markets, ensuring alignment with brand objectives and digital visibility priorities. Media Engagement & Influencer Outreach: Cultivate relationships with industry media, journalists, and opinion leaders. Drive media engagement initiatives, thought leadership opportunities, and content partnerships that increase awareness and visibility. Content & Search Visibility: Develop and review press releases, executive communications, and case studies, incorporating SEO and GEO considerations to improve discoverability and reinforce key messaging. Issues & Reputation Management: Track media sentiment and emerging topics across traditional and AI-driven channels. Support crisis communication efforts by coordinating messaging, materials, and timely content distribution. Integrated Campaigns & Events: Support the execution of major communications initiatives, including media briefings, industry events, and CSR programs, ensuring amplification across earned, owned, and search channels. Agency Oversight & Measurement: Manage external PR agencies and monitor campaign effectiveness through media analysis and reporting, providing insights and recommendations to optimize future activities. What We're…