Digital Marketing Manager - Education Institution / 5 Days [2683]

WhatsApp: +65 90820021 (Kyler) Email: kylergan.supreme@gmail.com Location: Central Salary $5,000 - $6,500 Working Day: 5 days Working Hours: 8.30am to 6pm (Mon-Thu), 8.30am to 5.30pm (Fri) Responsibilities Develop and implement digital marketing plans to drive incremental lead targets for campaigns. Manage end-to-end digital campaigns including digital media planning, SEM, SEO, AEO, GEO, paid social media advertising, content optimisation, campaign landing page/website optimisation, marketing automation, and email marketing. Monitor, analyse, and fine-tune campaign performance through data-driven insights. Provide campaign performance reporting (daily, weekly, and monthly) using analytics tools and CRM platforms such as Power BI and HubSpot. Fine-tune marketing strategies and media plans based on campaign performance. Work closely with Corporate and Programme Marketing teams, agencies, and vendors to deliver lead targets and campaign objectives. Work with partners to maintain, monitor, review, analyse, optimise, and report on GenAI tools used by the company. Conduct competitor studies and report on key performance metrics. Support marketing events, conferences, and other company initiatives when required, including occasional weekends. Assist with marketing budget planning, allocation monitoring, expenditure tracking, and management against objectives and targets. Manage Digital Marketing Executive/Senior Executive in the daily execution of digital marketing duties. Requirements Degree in Marketing, Advertising, Business, or related discipline preferred. Minimum 5–7 years of relevant digital marketing experience. Strong experience in Google Ads, SEO, AEO, GEO, and paid social media marketing (Meta Ads preferred). Experience in CRM, marketing automation, media planning/buying, and project management. Proficient in analytics tools and campaign performance optimisation. Experience managing agencies/vendors and working within budgets and deadlines. Prior team leadership and people management experience is preferred. The Supreme HR Advisory Pte. Ltd | 14C7279 Gan Kai Le | R23112683