Marketing Executive

About the Role We’re hiring a commercially minded Senior Marketing Executive to join our ever-growing team! This role sits at the heart of our marketing efforts, driving brand awareness, content strategy, and lead generation across a multi-country, high-growth environment. Working closely with the Marketing Lead and collaborating with regional teams, you will translate marketing strategies into impactful digital campaigns, nurture leads, and enable data-driven marketing decisions to support scalable growth at Triide. Key Responsibilities Campaign Execution: Build new digital channels and execute targeted marketing campaigns to generate marketing-qualified leads (MQLs) and increase brand exposure, supporting scalable growth across priority markets. Content Strategy: Develop and implement content marketing strategies tailored by markets and service lines to build thought leadership, increase brand awareness, and nurture leads for eventual conversion. Content Creation & Management: Develop and manage a robust content calendar; create engaging content for social media, blogs, e-newsletters, and other marketing materials to drive visibility and engagement. Brand Asset Management: Develop and manage the brand asset library, including go-to-market (GTM) toolkits and corporate templates. Platform Management: Manage and update the Triide website and social media channels to ensure the timely rollout of relevant content for target audiences. Event Execution: Execute and support Group and local events as needed. Market Intelligence: Stay abreast of content, market, and competitive trends through continuous market research to inform marketing strategies and initiatives. Performance Optimization: Track and optimize the performance of marketing initiatives, providing actionable recommendations to inform strategy and decision-making. CRM & Automation: Support the rollout of our CRM platform and leverage it to develop automated marketing journeys, segmented campaigns, and performance analytics. Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum 3 years of hands-on experience in B2B marketing roles. Strong copywriting skills with the ability to switch between professional corporate communications and engaging social media content. Ability to support simple design work, content formatting, and digital asset preparation. Solid grasp of digital marketing concepts and best practices, including paid media platforms, campaign structure, audience targeting, and performance optimization. Strong analytical skills with the ability to translate data into actionable recommendations; proficiency in web analytics tools and AI tools preferred. Strong organizational skills with exceptional attention to detail, the ability to manage multiple priorities, and a track record of delivering projects on time. Excellent verbal and written communication skills, with the ability to collaborate effectively with regional stakeholders and partners.