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Manager, International Marketing

Universal Music Group

SingaporeFull-timeOn-site

Posted 28 May 2026

About this role

Lead and execute regional marketing campaigns for international artists across Southeast Asia, acting as a bridge between global repertoire owners and local teams. Develop digital-first strategies and culture-driven catalog campaigns to increase fan engagement and streaming performance. Requires over 7 years of digital marketing experience with a strong background in managing multi-market campaigns and a deep knowledge of internet culture. Must possess excellent communication skills and experience partnering with major platforms like TikTok, Spotify, and YouTube.

What they're looking for

Digital MarketingRegional Campaign ManagementSocial Media StrategyFan EngagementPerformance MarketingData AnalysisContent PlanningProject Management

Frequently asked questions

What does a Manager, International Marketing at Universal Music Group do?

Lead and execute regional marketing campaigns for international artists across Southeast Asia, acting as a bridge between global repertoire owners and local teams. Develop digital-first strategies and culture-driven catalog campaigns to increase fan engagement and streaming performance. Requires ove…

What skills does this Manager, International Marketing role need?

Key skills for this role include Digital Marketing, Regional Campaign Management, Social Media Strategy, Fan Engagement, Performance Marketing, Data Analysis.

How much does a Manager, International Marketing at Universal Music Group pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Manager, International Marketing role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this Manager, International Marketing role?

You can apply directly on Universal Music Group's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.