About this role
Lead the regional consumer marketing strategy and Martech transformation across Singapore, Malaysia, Thailand, Indonesia, and Vietnam. Drive operational efficiency and governance while leveraging AI and digital tools to improve marketing productivity and business outcomes.
Requires over 12 years of marketing experience, preferably in financial services or media agencies, with a strong background in regional roles. Must possess expertise in performance marketing and specific Martech tools like the Adobe stack and AppsFlyer.
What they're looking for
Marketing StrategyMartechPerformance MarketingDigital MarketingAI and Machine LearningStakeholder ManagementAgency ManagementBudget Management
Frequently asked questions
What does a Head Marketing Strat & Martech at UOB do?
Lead the regional consumer marketing strategy and Martech transformation across Singapore, Malaysia, Thailand, Indonesia, and Vietnam. Drive operational efficiency and governance while leveraging AI and digital tools to improve marketing productivity and business outcomes. Requires over 12 years of …
What skills does this Head Marketing Strat & Martech role need?
Key skills for this role include Marketing Strategy, Martech, Performance Marketing, Digital Marketing, AI and Machine Learning, Stakeholder Management.
How much does a Head Marketing Strat & Martech at UOB pay?
The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.
Is this Head Marketing Strat & Martech role remote, hybrid, or on-site?
This role is on-site, based in Singapore.
How do I apply for this Head Marketing Strat & Martech role?
You can apply directly on UOB's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.