Head Of Marketing & Growth [Ccp For Ict Professionals (Sales And Marketing)]

Key Responsibilities Growth Strategy and User Acquisition Develop and execute the overall growth strategy for OtterTrade and Quandora. Own key growth metrics, including registrations, active users, retention, referrals, acquisition cost,and user engagement. Identify and scale effective acquisition channels across social media, communities, partnerships,influencers, events, paid advertising, and referral programmes. Design experiments to improve each stage of the user funnel, from initial awareness to registration,activation, retention, and referral. Build repeatable and scalable growth systems rather than relying on one-off campaigns. Analyse user behaviour and campaign data to determine which channels, messages, and usersegments generate the highest-quality users. Brand and Positioning Define and strengthen the positioning of Varsity Tech, OtterTrade, and Quandora. Translate complex concepts involving quantitative trading, AI agents, backtesting, and financialmarkets into clear and compelling messaging. Ensure consistent brand identity and communication across websites, social platforms, productinterfaces, presentations, events, and partnerships. Develop differentiated narratives for retail traders, quantitative researchers, developers, investors,partners, and institutional audiences. Content and Social Media Build and manage a content strategy across platforms such as LinkedIn, X, YouTube, TikTok, Discord,Telegram, and relevant trading communities. Create content around trading competitions, user achievements, product releases, market insights,educational material, strategy development, and AI trading agents. Manage internal and external content creators, designers, editors, and agencies. Establish a high-frequency content production process with clear quality standards and measurableobjectives. Use content to generate product adoption and community participation, not merely impressions andfollower growth. Community and Referral Growth Grow and engage Varsity Tech’s trading and quantitative research communities. Work with community managers to design competitions, challenges, rewards, campaigns, andeducational activities. Develop referral and ambassador programmes that encourage active users to bring new users ontothe platform. Identify highly engaged traders, creators, researchers, and community leaders who can becomeadvocates for the company. Build feedback loops between the community and the product team. Product-Led Growth Work closely with product and engineering teams to improve onboarding, activation, engagement,and retention. Identify friction points within the user journey and recommend product changes based on data anduser feedback. Design product-led growth mechanisms, including invitations, rankings, shareable results, tradingreports, competitions, rewards, and collaborative features. Support the launch of new products, markets, competitions, and platform features. Partnerships and Go-to-Market Collaborate with the business development team on partnerships with brokers, exchanges, fintechcompanies, universities, trading communities, educators, influencers, and technology providers. Develop joint campaigns and co-marketing initiatives with strategic partners. Support company participation in fintech, AI, trading, and startup events. Prepare marketing materials for commercial partnerships, investor discussions, product launches,and media opportunities. Team Building and Management Recruit and manage a high-performing marketing and growth team as the company scales. Establish clear targets, reporting systems, operating processes, and accountability across the team. Manage marketing budgets and allocate resources based on measurable performance. Build relationships with agencies, freelancers, creators, influencers, and other external partners. Requirements At least 5 years of experience in growth, digital marketing, product marketing, or user acquisition. Demonstrated experience growing a technology, fintech, trading, gaming, crypto, or consumerinternet product. Strong understanding of acquisition funnels, retention, referral systems, conversion optimisation,and growth experimentation. Ability to use data to make decisions and distinguish meaningful business results from vanitymetrics. Strong written and verbal communication skills. Experience managing social media, content, community, partnerships, and product launches. Comfortable operating in an early-stage startup with limited structure and rapidly c…