Marketing Manager

Company Overview Vin's Automotive Group is one of Singapore's leading integrated automotive groups, with businesses spanning New & Used Car Sales, EVs, Vehicle Leasing & Rental, Insurance, Financing and After-Sales Services. We're looking for a hands-on Marketing Manager who lives and breathes performance marketing. This is a leadership role for someone who enjoys analysing data, optimising campaigns and growing revenue—not someone who only manages agencies or coordinates projects. Job Highlights 🚀 Lead marketing across multiple high-growth automotive businesses 📊 Own campaign strategy, performance, measurement & optimisation 🤖 Work with AI, analytics and modern marketing technologies Job Summary Drive growth through data. Lead multi-channel performance marketing, optimise campaigns using analytics and AI, and make a measurable impact on business revenue. Responsibilities As our Marketing Manager, you will: Lead and coach marketing leads across multiple business verticals. Plan campaign strategies, budgets, KPIs and weekly priorities. Manage and optimise Meta, Google, TikTok and other paid advertising platforms. Build and improve full-funnel marketing strategies from awareness to sales conversion. Analyse campaign performance and identify opportunities to improve ROI. Monitor audience targeting, creative performance, attribution and tracking accuracy. Optimise marketing spend based on qualified leads, appointments, revenue and profitability—not just cost per lead. Collaborate closely with Sales and CRM teams to improve lead quality and conversion. Present actionable performance reports and strategic recommendations to management. Manage agencies, freelancers and marketing technology partners. Drive continuous improvement through AI-powered marketing workflows and automation. Working Arrangements 5.25 day work week (Alternate Saturdays) Monday - Friday 8:45 AM – 5:45 PM (includes 1 hour break) Alternate Saturdays 8:45 AM - 12:45PM Working location: Midview City Requirements We're looking for someone with: Minimum 6–8 years of marketing experience , with strong performance marketing expertise. At least 2–3 years of leadership experience managing marketers, agencies or channel owners. Strong hands-on experience with Meta Ads and Google Ads . Proven ability to audit, restructure and optimise advertising accounts. Experience managing multiple brands, business units or product categories. Strong understanding of lead generation and full-funnel marketing. Working knowledge of GA4, GTM, Meta Pixel, UTMs and conversion tracking. Excellent analytical, commercial and decision-making skills. Strong communication and stakeholder management abilities. Ability to thrive in a fast-paced, performance-driven environment. Preferred Experience You'll stand out if you have experience with: Meta Conversions API Google Offline Conversions / Enhanced Conversions TikTok Ads Marketing Automation Platforms Automotive, Insurance, Property or other high-consideration industries WhatsApp marketing and appointment-based sales funnels CRM integration and lead attribution What We're Looking For We're seeking a player-coach —someone who can lead a team while remaining hands-on with campaign optimisation. You should enjoy diving into advertising accounts, identifying growth opportunities, making data-driven decisions and continuously improving marketing performance. Most importantly, you care about qualified leads, appointments, sales and revenue , not just clicks and impressions. Why Join Vin's Automotive Group? Be part of one of Singapore's fastest-growing automotive groups. Lead marketing across multiple brands and business units. Work with modern AI tools, automation and advanced analytics. High autonomy with direct business impact. Collaborative culture built on Omotenashi and Kaizen . Competitive salary, performance incentives and career progression opportunities. Working Location Singapore Ready to Drive Growth? If you're passionate about performance marketing, data analytics and building campaigns that generate real business results, we'd love to hear from you. Apply today and help shape the future of automotive marketing at Vin's Automotive Group.