Strategist

About Factor and Virtusa: Factor is a digital creative agency and a Subsidiary of Virtusa, founded in sunny Oakland, California, with a client roster including Google, Brex, Coinbase, Waymo, Shopify, and more. Our shop was founded in 2013 by two creative directors who sought to build an agency run by creatives, with a singular focus on stunning creative work. From our humble beginnings — two creatives at a kitchen table — we’ve grown into a 150-person team that designs beautiful interactive experiences and marketing campaigns for a vast range of brands including Google Photos, Google Maps, and many more. We’ve built a highly diverse, inclusive, nonhierarchical culture where people are valued and celebrated, work-life balance is respected and egos are left at the door. In July 2023, we joined forces with Virtusa, a leading global technology services provider trusted by a wide range of Fortune 100 companies. The blend of our creative expertise and Virtusa’s engineering capabilities now allow us to offer truly integrated marketing solutions to our clients. About the Role We’re looking for a collaborative, data-driven, creative thought leader with great human and business instincts to work as a Strategist embedded with our client, Google, based in Singapore. As a Strategist, you will collaborate across teams to create inspiring, one-of-a-kind campaigns, programs, and experiences for high-profile brand moments. You will help find new ways to make the Google Cloud brands and its products more tangible, human, trustworthy, and enjoyable. You’ll work with a range of internal and external partners to craft brand stories and strategies that captivate the hearts and minds of our B2B customers, writing narratives that bridge the gap between data and storytelling. You’re a strategic thinker and a collaborative doer who thrives on the cutting edge, with a passion for creative excellence. This role is based in Singapore, working 2-3 days per week in the client's office. What You’ll be Doing (including but not limited to): ● Lead strategic thinking and problem solving for Cloud campaigns, executing breakthrough B2B strategies for JAPAC markets, including India, Australia, Southeast Asia, and Japan ● Develop an insight and turn it into a tangible strategy for a big idea, rooted in a business problem. ● Help translate and frame global (US) product documentation, playbooks, and briefs for local market nuances. ● Work closely with the creative team to help keep their ideas on strategy. ● Write insight-led creative briefs to help inspire breakthrough creative concepts across a wide-range of marketing activities, including campaigns, programs, events, and experiences. ● Leverage AI tools to innovate the strategic process, including research, persona generation, and storytelling. ● Act as the team expert on B2B target personas to help the team evaluate creative concepts and drive differentiation. ● Analyze the competitive landscape and identify trends (industry and media) and opportunities that could optimize current and future work. ● Partner with the internal Insights & Analytics team and Media Lab to define measurement loops that prove campaign impact and ensure successful programs are Anniversaried ● Help sell ideas through the quality of your thinking, presentation skills, relationship-building abilities, and enthusiasm for our vision. ● Continuously learn about the rapidly evolving Cloud and AI product roadmap. ● Collaborate with cross-functional teams (creative, production, media, product marketing, and executives) and external partners and agencies to take insights and ideas from conception to realization. Qualifications ● 10-15+ years of experience in Creative Strategy or Brand Planner roles at top-tier advertising agencies, within the JAPAC region, is an absolute must. ● Demonstrated tech expertise, with a proven ability to apply 'consumer-grade' storytelling to complex audiences while preserving product gravitas. ● Strong portfolio of campaign work for well-known brands and ad campaigns. ● Proven ability to distill complex strategies into succinct, clear, single-minded creative ideas and insights. ● Experience writing compelling creative briefs and presenting to creative teams. ● Deep understanding of trends and culture with an understanding of how to link trends and customer knowledge with campaign work and communication strategies. ● Ability to analyze data, customer perceptions, product truths, and synthesize into insights…