Social Media Marketing Executive

Who We Are Looking For? As Social Media Marketing Executive, he/she will be responsible for supporting end-to-end social media delivery across key platforms, from ideation and production to publishing and engagement on Facebook, Instagram, TikTok, and XiaoHongShu (XHS). What Awaits You: Content Creation & Execution Develop and execute short-form content aligned with campaign briefs and platform best practices. Support ideation, filming and editing while ensuring all outputs adhere to brand tone of voice, visual guidelines and integration with campaign key visuals (KV) for Facebook and Instagram. Copywriting & Publishing Craft captions aligned to Watsons’ brand voice. Execute publishing across platforms with strong attention to detail, ensuring accuracy of promotional messaging and mechanics. XiaoHongShu (XHS) Localise and adapt content into Chinese (Simplified) for XHS. Create original XHS content, including product recommendations, lifestyle and discovery-led posts. Support development of platform-native content formats and apply keyword optimisation for discoverability. Community Management Scope & Coverage Manage customer interactions across social platforms and Freshchat. Ensure timely, accurate responses while maintaining brand tone and service standards. Maintain logs (SAP, trackers) and ensure proper case tracking. Achieve Freshchat response KPI of within 2 minutes. Weekdays (Excluding Public Holidays) Office Hours (9:30am – 6:30pm): Daily community management with a minimum of 6 check-ins at the following times: 9:30am, 10:30am, 12:30pm, 2:30pm, 4:30pm, 6:30pm After Office Hours: Additional 2 check-ins at 9:00pm and 10:00pm Weekends & Public Holidays Community management coverage with 3 check-ins daily at: 10:00am, 2:00pm, and 10:00pm Operations & Campaign Support Support day-to-day social media operations and campaign execution. Coordinate with internal stakeholders to ensure smooth delivery and alignment. Reporting Requirements Monthly reporting to include: Total number of community management cases handled and resolved. Key themes, frequently asked questions, and insights Actionable recommendations to improve response efficiency and customer experience. Any other adhoc duties as advised We Are Excited About You If You Have: Minimum Diploma in Business, Marketing or related disciplines Experience (if any) from related industries such as FMCG, health & beauty preferred Excellent command of English; both written and spoken Proactive, independent, and a self-starter Self-motivated and results-oriented Ability to interact well with people from diverse cultures Team player Proficient in Words, Excel and PowerPoint Social media savvy (Facebook, Instagram etc.) and digitally-inclined Strong organisational and time management skills Ability to think creatively and spontaneously Proactive and strong in multitasking Ability to work in a fast-paced environment Meticulous and commercially-focused For more information, please visit and follow our LinkedIn Page https://www.linkedin.com/company/watsons-personal-care-stores-pte-ltd/ for exciting updates.