About this role
We are seeking a creative and data-driven Digital Marketing Executive to elevate the online presence and drive direct bookings for our premium serviced apartments and hotel in Singapore ( Wilby Residences ). While your primary focus will be maximizing the visibility and occupancy of our Singapore hospitality assets through robust SEO, local search, and engaging social media strategies, you will also provide occasional, ad-hoc marketing support for our regional corporate entities. Key Responsibilities 1.Primary Focus: Singapore Portfolio (Wilby Residences) SEO & Local Search: Drive the on-page, off-page, and technical SEO strategy to ensure Wilby Residences ranks top for hospitality and extended-stay keywords in Singapore. Optimize and manage our Google Business Profile to capture local and tourist traffic. Social Media & Content Creation: Plan, produce, and execute a visually compelling social media calendar (Instagram, Facebook, LinkedIn) that showcases the lifestyle, amenities, and guest experiences at our properties. Lead Generation & Conversion: Optimize website landing pages, user journeys, and direct booking channels to convert organic traffic into corporate inquiries and leisure bookings. Review & Reputation Management: Monitor and respond to online reviews (TripAdvisor, Google, OTAs) to maintain a stellar brand reputation. 2. Ad-hoc Regional Support (Foreign Entities) Assist with occasional B2B digital marketing projects, such as reviewing website content, optimizing international search terms, or coordinating digital collateral for our leasing properties in other countries. 3. Analytics & Reporting Track and report monthly performance metrics (Google Analytics, search rankings, social media engagement, and inquiry conversions) to management. JobRequirements Experience: 2 to 5 years of hands-on experience in digital marketing (Prior experience in real estate, hospitality, or marketing agencies is highly preferred). Proficient in SEO and website analysis t…
What they're looking for
Focus GroupsSEMB2B MarketingSearch Analysis
About Wilby Estate International Pte. Ltd.
Industry: Real estate
Frequently asked questions
What does a Digital Marketing Executive (Real Estate & Hospitality) at Wilby Estate International Pte. Ltd. do?
We are seeking a creative and data-driven Digital Marketing Executive to elevate the online presence and drive direct bookings for our premium serviced apartments and hotel in Singapore ( Wilby Residences ). While your primary focus will be maximizing the visibility and occupancy of our Singapore ho…
What skills does this Digital Marketing Executive (Real Estate & Hospitality) role need?
Key skills for this role include Focus Groups, SEM, B2B Marketing, Search Analysis.
How much does a Digital Marketing Executive (Real Estate & Hospitality) at Wilby Estate International Pte. Ltd. pay?
This role lists a salary of S$3,500 – S$4,000 per month.
Is this Digital Marketing Executive (Real Estate & Hospitality) role remote, hybrid, or on-site?
The listing is based in Islandwide. Check the posting for remote or hybrid options.
How do I apply for this Digital Marketing Executive (Real Estate & Hospitality) role?
You can apply directly on Wilby Estate International Pte. Ltd.'s careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.