Marketing Communication (Marcom) Executive (Shopping Centre)

JOB RESPONSIBILITIES To work with event company to manage marketing campaigns to promote the shopping centre, its retailers, and events across various platforms (online, print, social media, etc.). Manage seasonal and special promotional campaigns that drive foot traffic and sales for tenants. Ensure content for shopping centre’s website, social media platforms, newsletters, promotional materials, signage and digital platforms are aligned with the overall brand voice and messaging of the shopping centre. Assist in planning, coordinating events and activations (e.g., seasonal promotions, product launches, family events, festivals, etc.) to drive engagement and foot traffic. Handle post-event evaluations, ensuring campaigns are measured for effectiveness. Develop strong working relationships with shopping centre tenants, ensuring their marketing and communication needs are met. Support tenants with campaign ideas and co-branded marketing materials that align with the shopping centre’s strategy. Provide tenants with updates on upcoming events, promotional opportunities, and marketing initiatives. Manage the shopping centre's social media accounts, including content creation, scheduling, and engagement. Ensure the website is regularly updated with relevant content and promotions. Maintain consistency of brand messaging across all communication channels. Work with event company for press releases, media advisories, and promotional content for media outreach. Develop and implement customer engagement strategies, such as loyalty programs or customer feedback initiatives, to improve shopper satisfaction and retention. Collect and analyse customer feedback to drive improvements in marketing strategies and services. Assist in managing the marketing budget, ensuring campaigns are delivered on time and within budget. Prepare reports on marketing campaign performance, social media metrics, and other KPIs, presenting findings to senior management. JOB REQUIREMENT Candidate with self drive possess Diploma or Degree in Marketing, Communications, Public Relations, or a related field. At least 2-3 years of experience in marketing or communications, ideally in a retail, shopping centre, or hospitality setting. Good knowledge of digital mediums, including digital media such as TikTok, Meta, etc. Relevant experience in graphic design and knowledge.