Principal Partner Development Manager

The Workday Global Partners Organisation (GPO) is responsible for building and scaling a high-performing partner ecosystem that accelerates customer success and Workday growth. We collaborate closely with Sales, Services, Marketing, and Product teams to drive partner-sourced and partner-influenced pipeline, ensure practice readiness, and deliver a consistent experience for our customers through our partners. About the Role Workday is seeking a senior, commercially minded Ecosystem Specialist to lead partner development and ecosystem activation across Singapore. As the primary Workday point of contact for assigned partners, this principal-level individual contributor owns the multi-year partner strategy — driving partner-sourced ACV and pipeline, recruiting and qualifying new referral, alliance, and GSI partners, and building their Workday practice capability, certifications, and delivery quality. The role leads joint business planning and governance (QBRs, MBRs, executive check-ins) to track performance and resolve risks, while managing partner-related opportunities from sourcing through to close in close alignment with the Singapore sales team. Beyond pipeline ownership, this person orchestrates partner enablement, marketing, and customer success collaboration to ensure partners contribute to both revenue and customer outcomes, and represents Workday credibly at the C-suite with partners and prospects. The role also acts as the internal voice of the partner — shaping ASEAN partner strategy, sharing field best practice, and coaching more junior partner managers. About You Basic Qualifications 8+ years of relevant experience in partner development, alliance management, channel sales, or enterprise technology sales - with a clear track record of building partner sourced revenue and partner practice capability in a non-resell model. Proven experience managing strategic partners or alliances in Singapore, ideally across SI, referral, or advisory partner models. Demonstrated success building and executing joint business plans with measurable revenue and practice outcomes. Deep knowledge of the Singapore enterprise market, including key industry verticals, enterprise buying dynamics, and the local partner and advisory landscape. Strong executive presence and credibility - able to engage C-suite partner and prospect stakeholders with authority and confidence. Experience within the enterprise SaaS or cloud applications space (HCM, Finance, ERP, or adjacent domains strongly preferred). Exceptional written and verbal communication skills; able to build compelling joint business cases and present at board or leadership level. Self-starter with strong commercial instincts, high accountability, and the ability to operate independently while contributing to a regional team Other Qualifications Prior experience in a partner or alliance role within Workday's ecosystem (e.g., at a Workday SI, ISV, or advisory partner) is a strong advantage. Existing relationships within Singapore's HR technology advisory, consulting, or services community. Experience engaging with Singapore’s public sector ecosystem, including familiarity with government procurement frameworks and GovTech-adjacent partner dynamics, is an advantage. Comfortable working with data: tracking performance metrics, preparing partner reviews, and turning insights into action. Experience designing and executing demand generation programmes in partnership with external organisations. Familiarity with partner performance tracking tools, CRM pipeline management (SFDC/Partner Center), and sourced/influenced revenue attribution; Sigma experience a plus. Experience representing a technology vendor at C-suite or executive engagement events. High learning agility and genuine curiosity about Workday products, programmes, and the evolving partner landscape.