Senior CRM & Digital Marketing Executive

Responsibilities: Support implementation, rollout, and maintenance of CRM systems across business and regional markets Maintain CRM SOPs, data integrity, and best practices across all markets Optimise CRM workflows covering lead acquisition, profiling, segmentation, campaign execution, and reporting Conduct regular CRM housekeeping including data cleansing and database maintenance Execute CRM campaigns including EDMs, WhatsApp, event invitations, and post-event follow-ups Ensure accurate lead capture and follow-up across events, walk-ins, and digital campaigns Support VIP engagement, customer gifting, and personalised client communications Generate monthly CRM reports and dashboards tracking campaign performance and database growth Analyse campaign data and provide actionable insights to management Execute digital campaigns across Meta and programmatic platforms Support website updates, landing pages, and digital asset coordination Coordinate with agencies for timely campaign execution and track digital performance metrics Requirements: Degree or Diploma in Marketing, Mass Communications, Public Relations, or a related field Minimum 2 years of relevant experience in CRM and digital marketing Familiarity with CRM platforms such as HubSpot, Salesforce, or Microsoft Dynamics 365 A dynamic team player with a creative mindset and proficiency in customer engagement strategies EA License No: 19C9611 EA Personnel Reg No: R1433735 Teng Wei Mun (Celest)