About this role
Brand Marketing • Develop and implement annual marketing plans aligned with the company's business objectives. • Build brand awareness and strengthen Yang Guofu's market position in Singapore. • Ensure consistent brand identity across all customer touchpoints. Campaign & Promotion • Plan and execute seasonal campaigns, new store openings, product launches, festive promotions, and local activation events. • Work closely with Operations to increase customer traffic and improve sales performance across all stores. • Monitor campaign performance and optimize marketing ROI. Digital Marketing • Manage social media platforms including Instagram, Facebook, TikTok, Xiaohongshu (RED), and Google Business Profile. • Develop engaging content and oversee creative production. • Collaborate with influencers (KOLs/KOCs), media agencies, and content creators to increase brand visibility. Partnership & Business Growth • Establish partnerships with shopping malls, lifestyle brands, payment partners, food delivery platforms (GrabFood, foodpanda, Deliveroo), and local communities. • Support marketing initiatives for franchise development and regional expansion where required. Customer Insights & CRM • Analyse customer behaviour, market trends, and competitor activities. • Develop customer retention and loyalty programmes. • Track key marketing metrics and prepare regular performance reports. Cross-functional Collaboration • Work closely with Operations, Product Development, Finance, and Headquarters to ensure successful execution of marketing initiatives. • Manage external agencies, marketing vendors, and campaign budgets. Requirements • Bachelor's degree in Marketing, Business, Communications, or a related field. • 3–5 years of marketing experience, preferably in the F&B, restaurant, retail, or FMCG industry. • Strong knowledge of Singapore's consumer market and digital marketing landscape. • Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and social media management. • Experience in campaign planning, event marketing, and partnership development. • Strong analytical, project management, and communication skills. • Proficiency in both English and Mandarin is preferred to support communication with regional teams and headquarters. Preferred Qualifications • Experience working for a chain restaurant or franchise business. • Familiarity with CRM and membership programmes. • Experience launching new stores or supporting market expansion. • Ability to work in a fast-paced, entrepreneurial environment. Key Performance Indicators (KPIs) • Brand awareness and customer engagement • Store traffic and sales growth • Campaign ROI • Customer acquisition and retention • Social media growth and engagement • Marketing budget effectiveness • Partnership performance
What they're looking for
New Store OpeningsEntrepreneurial ExperienceFranchise Business ModelSales Growth
About Ygf Blessing Pte. Ltd.
Industry: Accommodation & food services
Frequently asked questions
What does a Marketing Manager at Ygf Blessing Pte. Ltd. do?
Brand Marketing • Develop and implement annual marketing plans aligned with the company's business objectives. • Build brand awareness and strengthen Yang Guofu's market position in Singapore. • Ensure consistent brand identity across all customer touchpoints. Campaign & Promotion • Plan and exec…
What skills does this Marketing Manager role need?
Key skills for this role include New Store Openings, Entrepreneurial Experience, Franchise Business Model, Sales Growth.
How much does a Marketing Manager at Ygf Blessing Pte. Ltd. pay?
This role lists a salary of S$5,000 – S$6,000 per month.
Is this Marketing Manager role remote, hybrid, or on-site?
The listing is based in D13 Macpherson, Braddell. Check the posting for remote or hybrid options.
How do I apply for this Marketing Manager role?
You can apply directly on Ygf Blessing Pte. Ltd.'s careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.