Marketing Manager

Key Responsibilities Marketing Strategy & Planning Develop and implement marketing strategies and campaigns to promote company products and brands Plan and coordinate product launches, promotions, and marketing activities Monitor market trends, customer insights, and competitor activities Digital Marketing & Social Media Manage digital marketing channels including social media, website, email marketing, and online advertising Manage social media accounts and improve online engagement and brand presence Support e-commerce marketing and online sales initiatives Brand Management & Content Creation Create and oversee marketing content, promotional materials, and branding initiatives Ensure consistency in brand messaging and visual identity across all marketing channels Collaborate with designers, agencies, influencers, and external vendors on marketing projects Campaign Performance & Reporting Track and analyze campaign performance using tools such as Google Analytics Prepare marketing reports, budgets, and performance analysis for management review Cross-Functional Collaboration Work closely with sales and other departments to support business objectives Coordinate with internal and external stakeholders to ensure successful campaign execution Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Good project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Proficient in Microsoft Office (Excel, PowerPoint, Word); knowledge of Canva, Adobe Creative Suite, or marketing automation tools is an advantage. Self-motivated, creative, and detail-oriented with strong problem-solving abilities. Strong analytical skills with the ability to interpret marketing data and provide actionable recommendations. Minimum 2–4 years of relevant experience. Experience in the FMCG, food & beverage, agriculture, or retail industry is preferred.