Regional Marketing Manager, Tavi & Cs Apac

Job Description About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Structural Heart Business Mission: why we exist​. Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease. Purpose of the Job The Marketing Manager owns all the TAVI APAC initiatives related to positioning of technology, market development, planning and execution, and is a key contributor to achievement of business objectives for the TAVI franchise. The TAVI Marketing Manager is responsible for the APAC rollout of the TAVI franchise strategy and the professional in-depth application support for Sales & Clinical teams across APAC to achieve the franchise growth and development and revenue / gross margin target achievements. Identify relevant market trends and new business opportunities for future growth. The TAVI Marketing Manager must update and maintain the TAVI market model and market analysis, marketing plans and activities that optimize competitive differentiation, patient benefit and value proposition including long-term planning. He/she will work closely with counterparts in countries and globally to leverage best practices and ensure the organization’s alignment and achievement of the company’s objectives. Key Responsibilities Champion opportunities and needs in Asia Pacific by providing regular, evidence-based input to Regional Management and Global Marketing, identifying and securing opportunities for expansion and greater success in Asia Pacific, for both existing and pipeline products. Provide leadership to all in-house functions contributing to the portfolio, including Public Affairs, MarCom, Finance, Clinical, Quality, and Regulatory, ensuring awareness and alignment for achievement of product-specific business objectives. Drive cross-functional teams to develop Asia Pacific-specific strategies and plans for new product launches including market analysis, clinical strategy, reimbursement strategy, education and training, product positioning and messaging. Develop and oversee execution of the marketing plan. This includes defining and segmenting markets; targeting and positioning; and all aspects of the marketing mix (product; supply chain/distribution; price; and integrated marketing/promotion). Set appropriate KPIs (leading KPIs, activity KPIs, clinical KPIs and performance KPIs), analyze data and track to take timely corrective actions as necessary. Leverage customer relationships, technical expertise, and product knowledge to plan and coordinate new launches, and provide the sales team with appropriate messaging, campaigns and tools highlighting objective, relevant differentiation. Develop promotional tools and optimize others provided by Global Marketing; launch with appropriate localization, training, and tracking. Create open, productive lines of communication between the sales and clinical team and all other areas that affect the product: Regional Management and Global Marketing; RA; QA; Supply Chain, etc. Provide clinical and sales staff with clinical knowledge and promotional guidance, ensuring products are targeted appropriately to satisfy customer needs and expectations. Stay up to date on key publications, trials, indications, society guidelines, and market dynamics and reflect to the communication / marketing strategy. Building relationship with KOL’s across the region Manage the marketing activities within the assigned OPEX budget and collaborate with Finance for the franchise budget management. Strictly follow compliance guidelines and policies when conducting business Skills and Experience EDUCATION & EXPERIENCE Bachelor’s degree from a certified university in sciences, business, or engineering with Master’s degree preferred. Minimum 10 years’ experience in sales and marketing role with a multinational company with 2 or more years in regional roles; demonstrated ability to motivate and influence diverse, high performing country marketing teams Preference will be given to candidates with general medical and medical device knowledge, product specific medical and medical device knowledge with adequate work experience. Relevant industry experience: Transcatheter / Cardiology Product experience with an established, positive reputation in the marke…