Performance Account Manager

Position: Performance Account Manager Employment Type: Full-time Role Overview The Performance Account Manager is a hybrid role blending hands-on technical Ad Operations with strategic Client Relationship Management. You will not just manage client expectations and brief internal teams, you will be directly responsible for launching, managing, and optimizing multi-channel paid ad campaigns (Google, Meta, TikTok, Programmatic) to hit client KPIs. Beyond day-to-day performance, you will own client retention and proactively identify gaps in client strategies to upsell additional services that drive mutual business growth. KeyResponsibilities 1.Hands-On Ad Operations & Media Buying Campaign Setup & Management: Directly build, launch, and manage multi-channel paid advertising campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and Programmatic platforms. Daily Optimization: Conduct ongoing hands-on optimizations (bidding, audience targeting, budget reallocation, and A/B creative testing) to maximize campaign efficiency and ROI/ROAS. Technical Tracking: Ensure correct implementation of tracking pixels, custom conversions, and UTM parameters across all active channels. 2.Client Management & Account Growth Relationship Ownership: Serve as the main day-to-day point of contact, managing client expectations by aligning campaign performance with their business briefs. Retention & Upselling: Proactively monitor account health to ensure high client retention. Identify strategic gaps in the client’s current digital footprint and propose/upsell additional agency services (e.g., content creation, SEO, alternative media channels) to fill those gaps. Multidisciplinary Briefing: Translate client briefs into concrete technical setups for yourself, and clear, actionable creative/content briefs for internal copywriters and designers to conceptualize winning key visuals. 3.Digital and Customer Research Market& Industry Analysis: Conduct in-depth research on market, industry, and customer trends across digital channels to identify strategic opportunities for optimizing digital initiatives. Behavioral Analysis: Perform comprehensive customer behavior analysis across digital engagement platforms to derive actionable insights that drive digital growth. Persona Development: Identify potential customer segments and personas to drive precise targeting and personalization within paid media strategies. 4.Digital Performance Tracking KPI Monitoring: Monitor and track key digital performance KPIs across media channels and digital campaigns, including website traffic quality, lead generation, conversion rates, cost-per-acquisition (CPA), and return-on-investment (ROI). Dashboard Management: Develop and manage automated dashboards (utilizing Excel, Looker Studio, etc) to provide stakeholders with real-time, transparent visibility into digital performance. Campaign Optimization: Collaborate closely with relevant internal stakeholders to optimize digital campaign messaging, channel effectiveness, media spending, and creative content based on performance data. 4.Data, Insights & Reporting Data Evaluation: Utilize Google Analytics, Digital Ad Platforms, Social Listening, Consumption Analytics to evaluate digital campaign performance, providing actionable and data-proven insights to drive efficiency and continuous optimization. Strategic Recommendations: Transform analytical findings into clear, actionable business recommendations to maximize digital performance, target audience engagement, lead generation, and customer conversion rates. Post-Campaign Evaluation: Lead post-campaign evaluations to measure the effectiveness of digital marketing and creative strategies against established benchmarks and business objectives. Stakeholder Presentation: Prepare comprehensive Digital Performance reports and presentations to communicate insights supporting digital strategy development, decision-making, and business planning for clients. Requirements& Qualifications Experience:2–4 years of digital agency experience, explicitly combining hands-on Ad Operations / Media Buying with client-facing account management. Platform Expertise: Deep, hands-on proficiency in Google Ads, Meta Ads Manager, TikTok Ads Manager, are non-negotiable. Experience with DSPs/Programmatic platforms is highly preferred. Commercial Acumen: Proven track record of client retention and a natural ability to spot commercial opportunities for account growth and upselling. Tools: Adva…