Commercial Head – Consumer Business

AMILI is a pioneering microbiome precision medicine company focused on transforming healthcare through science-driven innovation. As we continue to expand our commercial footprint, we are seeking an experienced and entrepreneurial commercial leader to build, scale and lead our Consumer business. This is a high-impact leadership role for an individual who combines strategic thinking with operational excellence and is passionate about bringing innovative healthcare solutions closer to consumers. Consumer Business Strategy &Growth · Develop and execute AMILI’sConsumer Business strategy, aligned with AMILI’s overall commercial objectives. · Own the Consumer BusinessP&L, driving sustainable revenue growth, profitability and commercialperformance · Identify new businessopportunities, consumer segments and strategic growth initiatives acrossSingapore and regional Southeast Asian markets. · Develop pricing, promotional andcommercial strategies that maximise long-term sustainable growth. · Lead market expansioninitiatives, adapting commercial strategies to different regulatory,operational and consumer dynamics across Southeast Asia. Channel Growth& Commercial Execution Lead growth across AMILI’s consumer channels, including retail, pharmacy, owed e-commerce and strategic partnerships Develop route-to-market strategies and channel optimisation plans that improve consumer access and commercial performance. Optimise the end-to-end customer journey, improving customer acquisition, conversion, retention and customer lifetime value. Monitor key digital and commercial performance metrics and implement initiatives to improve business outcomes. Lead the commercialisation of innovative health products, building consumer demand through education, evidence-based marketing and strategic partnerships. Partner with Marketing to develop integrated demand generation initiatives that build brand awareness, drive customer acquisition and maximise commercial impact. CommercialExcellence Build and implement Commercial Excellence frameworks across the business. Design commercial KPIs, dashboards and performance management processes. Drive forecasting accuracy, sales planning and business analytics. Leverage commercial, customer and market data to support evidence-based decision making and continuously optimise commercial performance. Establish best practices across customer segmentation, distributor management and commercial execution. Develop scalable commercial processes and operating models that support future business growth. Retail & Strategic Partnerships Build strong commercial relationships with pharmacies, distributors, retail chains and strategic partners. Identify and negotiate new partnership opportunities that expand market reach and improve customer access. Develop enterprise and corporate partnerships that accelerate commercial growth and brand visibility. Lead commercial discussions with key customers and external stakeholders. MarketIntelligence Monitor competitor activity, consumer trends and emerging healthcare developments. Translate market insights into actionable commercial strategies. Champion a customer-centric approach by embedding consumer insights into commercial decision making and customer experience initiatives. Identify opportunities for innovation and future growth. Team Leadership Build, lead and develop a high-performing commercial team as the business grows. Foster a culture of accountability, collaboration, innovation and continuous improvement. Partner effectively with cross-functional teams, including Product, Marketing, Scientific and Finance, to align commercial priorities and deliver successful Consumer Business outcomes. Job Requirements: · 8-12+ years' progressivecommercial leadership experience within healthcare, biotechnology, lifesciences, medical nutrition, diagnostics or consumer health. · Proven ownership ofcommercial P&L, with accountability for revenue growth, profitability andbusiness performance, and commercial execution. · Demonstrated experiencebuilding and scaling consumer businesses across omnichannel routes-to-market,including retail/pharmacy, e-commerce or other consumer access channels. · Strong understanding ofconsumer acquisition, conversion, retention, pricing, promotions, customerjourneys, and lifetime value. · Experience commercialisinginnovative, science-led or evidence-based healthcare products, with the abilityto translate technical or scientific value propositions into clear c…