Regional Digital Marketing Manager

We are seeking a high-caliber, hands-on Regional Digital Marketing Manager to lead our digital growth. You will be responsible for creating brand awareness and generating high-quality leads for our 15 Singapore branches while spearheading our entry into the Regional Market. This is an individual contributor role requiring deep technical "know-how." You must be capable of executing entire campaigns independently—from web development and SEO to filming TikTok content and managing complex ad spends. Key Responsibilities 1. Performance Marketing & Lead Generation Design, execute, and optimize paid lead generation campaigns on Google Ads (SEM) and Meta Ads (FB/IG) . Monitor and lower Customer Acquisition Costs (CAC) while maintaining high lead quality for student enrollment. Manage regional ad budgets, including the setup of Vietnam-specific platforms like Zalo Ads . 2. Web Development & SEO Take full ownership of the Aspire Hub website, including backend updates, landing page creation, and UX improvements. Implement technical and on-page SEO strategies to ensure top rankings for core academic keywords in Singapore and Vietnam. Utilize Google Analytics 4 (GA4) and Search Console to drive data-led marketing decisions. 3. Content Creation (Social Media & Video) Concept, film, and edit high-engagement TikToks and Reels to showcase our unique coaching culture. Manage the content calendar and community engagement across all social media platforms. Ensure brand and visual consistency across all digital touchpoints. 4. Regional Strategy & Analysis Conduct deep Competitor Analysis in the Singapore and Vietnam education sectors. Localize marketing assets for the Vietnamese market, ensuring cultural and linguistic relevance. Report directly to the Managing Director on campaign performance and regional growth milestones. Requirements & Technical Skills Experience: Minimum 3 years in Digital Marketing. Prior experience in the Singapore Tuition/Education industry is a significant advantage. Web & SEO: Proficient in WordPress/CMS management and technical SEO tools (e.g., Ahrefs, SEMrush). Paid Media: Expert-level knowledge of Google Ads Manager and Meta Business Suite. Content Production: Hands-on ability to produce and edit short-form video (CapCut, Premiere, or similar). Analytics: Strong proficiency in Google Analytics 4 and data visualization. Attributes: Self-motivated, highly organized, and able to work independently in a fast-paced environment.