Social Media Growth Marketing Freelancer (3 Days/Week)

Social Media Growth Marketing Freelancer (3 Days/Week) Location: Singapore (Hybrid) Commitment: Freelance | Approximately 3 days per week About Brixx Derma Brixx Derma is a fast-growing Singapore beauty-tech and skincare brand specialising in clinically-inspired beauty devices and professional-grade skincare. We are building one of Singapore's leading beauty brands across TikTok Shop, Shopify, social media, and the professional aesthetics market. As we continue expanding into aesthetic clinics, wellness centres, medical spas, and retail consumers, we're looking for a highly creative and commercially-minded Social Media Content & Marketing Freelancer to join our team. This role is ideal for someone who understands that great content isn't just beautiful—it drives sales, builds trust, and converts viewers into customers. About the Role You will report directly to the Founder and work closely with our Marketing Strategy team to execute content that grows both our consumer and professional audiences. Beyond creating content, you'll constantly research trends, analyse what performs, and develop fresh ideas that help Brixx Derma stay ahead of competitors. Key Responsibilities Social Media Management Plan, create and publish content across TikTok, Instagram, and Telegram Manage daily Instagram Stories and community engagement Grow and nurture our Telegram community Maintain a consistent posting schedule across all platforms Ensure all campaigns and content are delivered on time Content Creation Film, edit and produce engaging short-form videos Create educational, entertaining and high-converting content Produce content for both: B2C customers B2B audiences including aesthetic clinics, doctors, medical spas and wellness centres Develop content that builds credibility, trust and brand authority Repurpose content into multiple formats for different platforms Marketing & Research Research high-performing content using AI and analytics tools Study competitor strategies and identify content opportunities Use tools such as: Claude ChatGPT Meta Ads Library Kalodata TikTok Creative Centre Other AI and marketing research tools Analyse why certain videos convert and continuously optimise future content Stay updated on TikTok, Instagram and social media trends Conversion-Focused Marketing Create content designed to maximise engagement, enquiries and instant purchases Work closely with the marketing strategy team to improve campaign performance Develop strong hooks, CTAs and storytelling that increase watch time and conversions Brainstorm creative campaign concepts for product launches, promotions and seasonal campaigns Community Management Respond promptly to social media enquiries and comments Engage with our online community professionally and consistently Identify opportunities to convert enquiries into customers Bonus (Highly Preferred) Comfortable appearing on camera Willing to host TikTok livestreams or participate in live selling sessions Experience working with beauty, skincare, aesthetics or wellness brands Basic photography and videography skills Experience creating UGC-style content Familiarity with TikTok Shop or e-commerce marketing What We're Looking For Strong understanding of TikTok and Instagram algorithms Excellent copywriting and storytelling skills Able to create content that feels native to each platform Commercial mindset—you understand that content should drive business results Highly organised with strong project management skills Self-driven and proactive with minimal supervision Comfortable working in a fast-paced startup environment Curious, adaptable and eager to experiment with new ideas Strong attention to detail and ability to meet deadlines Proficient with AI tools to improve efficiency and content quality Success in This Role You'll thrive if you're someone who: Thinks beyond just posting content and focuses on growth Loves analysing why content performs Can turn trends into high-converting marketing campaigns Enjoys experimenting with new ideas and testing different creative angles Is excited to build one of Singapore's fastest-growing beauty brands To Apply Please include: Your portfolio or social media accounts you've managed Examples of TikTok or Instagram content you've created A short introduction about yourself and why you'd be a great fit for Brixx Derma If you've helped content go viral, increase sales, or grow a brand, we'd love to see the results.